Advertising
About ebookers.ie
www.ebookers.ie is Ireland’s leading online travel website. Established since 1998, we currently experience in excess of 6,000 transactions per month, making www.ebookers.ie one of the most successful e-commerce sites in the country. We reach 250,000 unique users per month – a figure significantly greater than the circulation of the Irish Independent, the Irish Times and any of the UK import newspapers.
An affluent, female audience.
www.ebookers.ie is the perfect platform to advertise your product to a affluent, female-orientated audience who extremely confident booking all type of products online. A recent site survey produced the following audience profile:
- 65% Female
- Average age – 36 yrs
- 90% in FT employment
- 80% Tertiary educated or above
- 60% have no children
- 70% own a home
- 88% own a car
- Nearly 50% are managers or vocational professionals
The high proportion of female users reflects travel industry research strongly pointing towards women being the principle researchers and bookers of online travel. The relatively small number of female-dedicated websites in today’s Irish online landscape means that www.ebookers.ie is one of the few Irish sites that can offer significant targeting of the female demographic. Combining this with the propensity of our users to buy online makes www.ebookers.ie a very attractive and lucrative promotional medium for a wide range of advertisers.
Site Placements:
Full Banner
- Unit Size: 468x60
- ROS: €10cpm
- Targeted: €12cpm
- Max File Size: 25k
Normal Skyscraper
- Unit Size: 120x600
- ROS: €15cpm
- Targeted: €18cpm
- Max File Size: 30k
Wide Skyscraper
- Unit Size: 160x600
- ROS: €16cpm
- Targeted: €19cpm
- Max File Size: 30k
Square Button
- Unit Size: 160x160
- ROS: €5cpm
- Targeted: €7cpm
- Max File Size: 15k
Footer Leaderboard
- Unit Size: 728x90
- ROS: €7cpm
- Targeted: €9cpm
- Max File Size: 30k
For more information or to advertise on the site email partner.marketing@ebookers.com
