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Hotel Chequamegon, BW Signature Collection

3.0 star property

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Photo gallery for Hotel Chequamegon, BW Signature Collection

Exterior
Lobby
Free daily continental breakfast
Lunch and dinner served
Lobby

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Free Wi-Fi
  • Air-conditioning

Explore the area

View in a map
101 Lake Shore Dr W, Ashland, WI, 54806
  • Place, Ashland Mural Walk
    ‪2 min walk‬
  • Place, Soo Line Locomotive 950
    ‪5 min walk‬
  • Place, Ore Dock Park
    ‪11 min walk‬

Room options

View all photos for Lake View 1 King Bed

A hotel room with a large bed, a desk with a lamp, a chair, a TV, and a window with curtains.

Lake View 1 King Bed

  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for 2 Queen Beds, Non-Smoking, City View, Microwave And Refrigerator, Work Desk, Continental Breakfast

A hotel room with two beds, a sofa, a television, and a ceiling fan.

2 Queen Beds, Non-Smoking, City View, Microwave And Refrigerator, Work Desk, Continental Breakfast

  • Sleeps 4
  • 2 Queen Beds
  • Free Wi-Fi

View all photos for 1 Queen Bed, Non-Smoking, Lake View, Work Desk, Microwave And Refrigerator, Continental Breakfast

A hotel room with a bed, a desk, a chair, a television, a dresser, and a large mirror.

1 Queen Bed, Non-Smoking, Lake View, Work Desk, Microwave And Refrigerator, Continental Breakfast

  • Sleeps 2
  • 1 Queen Bed
  • Free Wi-Fi

View all photos for Suite, 1 King Bed, Non Smoking, Kitchen (Full Kitchen)

Desk, laptop workspace, blackout curtains, iron/ironing board

Suite, 1 King Bed, Non Smoking, Kitchen (Full Kitchen)

7.4 out of 10
Good
(3 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Standard Room, 2 Queen Beds, Refrigerator & Microwave, City View

Standard Room, 2 Queen Beds, Refrigerator & Microwave, City View

Standard Room, 2 Queen Beds, Refrigerator & Microwave, City View

10.0 out of 10
Exceptional
(4 reviews)
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds
  • Free Wi-Fi

View all photos for Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View

Desk, laptop workspace, blackout curtains, iron/ironing board

Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View

10.0 out of 10
Exceptional
(2 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Standard Room, 1 Queen Bed, Refrigerator & Microwave, Lake View

Desk, laptop workspace, blackout curtains, iron/ironing board

Standard Room, 1 Queen Bed, Refrigerator & Microwave, Lake View

  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed
  • Free Wi-Fi

View all photos for Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View (with Sofabed)

Desk, laptop workspace, blackout curtains, iron/ironing board

Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View (with Sofabed)

10.0 out of 10
Exceptional
(2 reviews)
  • 1 bedroom
  • Sleeps 6
  • 2 Queen Beds
  • Free Wi-Fi

View all photos for Standard Room, 1 King Bed, Refrigerator & Microwave, City View

Desk, laptop workspace, blackout curtains, iron/ironing board

Standard Room, 1 King Bed, Refrigerator & Microwave, City View

10.0 out of 10
Exceptional
(2 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Standard Room, 1 Queen Bed, Refrigerator & Microwave, City View

Desk, laptop workspace, blackout curtains, iron/ironing board

Standard Room, 1 Queen Bed, Refrigerator & Microwave, City View

10.0 out of 10
Exceptional
(6 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed
  • Free Wi-Fi

View all photos for Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View

Desk, laptop workspace, blackout curtains, iron/ironing board

Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View

9.2 out of 10
Wonderful
(11 reviews)
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds
  • Free Wi-Fi

View all photos for Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View (with Sofabed)

Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View (with Sofabed)

Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View (with Sofabed)

7.8 out of 10
Good
(6 reviews)
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed
  • Free Wi-Fi

View all photos for Standard Room, 1 King Bed, Accessible, Bathtub

Desk, laptop workspace, blackout curtains, iron/ironing board

Standard Room, 1 King Bed, Accessible, Bathtub

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Suite, 1 King Bed, Kitchen, Lake View (Full Kitchen)

Desk, laptop workspace, blackout curtains, iron/ironing board

Suite, 1 King Bed, Kitchen, Lake View (Full Kitchen)

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Suite, 1 Queen Bed, Non Smoking, City View (with Sofabed)

Desk, laptop workspace, blackout curtains, iron/ironing board

Suite, 1 Queen Bed, Non Smoking, City View (with Sofabed)

  • 1 bedroom
  • Sleeps 4
  • 1 Queen Bed
  • Free Wi-Fi

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About this property

Hotel Chequamegon, BW Signature Collection

Along with an indoor pool, this smoke-free hotel has a restaurant and a fitness center. Free continental breakfast, free WiFi in public areas, and free self parking are also provided. Other amenities include a bar/lounge, a business center, and conference space.
Hotel Chequamegon, BW Signature Collection offers 65 air-conditioned accommodations with coffee/tea makers and hair dryers. LCD televisions come with premium cable channels. Refrigerators and microwaves are provided. Bathrooms include shower/tub combinations and complimentary toiletries.

Guests can surf the web using the complimentary wired and wireless Internet access. Business-friendly amenities include desks and phones; free local calls are provided (restrictions may apply). Additionally, rooms include irons/ironing boards and blackout drapes/curtains. Housekeeping is provided daily.

Recreational amenities at the hotel include an indoor pool and a fitness center.

The recreational activities listed below are available either on site or nearby; fees may apply.

Our customers tell us they can't get enough of the helpful staff at Hotel Chequamegon, BW Signature Collection. During your stay, you're just a quick walk from Lake Superior. Free breakfast, free WiFi in public areas, and free self parking are available.
  • Free continental breakfast served daily
  • Free WiFi and wired Internet
  • Free self parking and RV/bus/truck parking
  • Enjoy American cuisine while dining at The Landing
  • Take a swim in the indoor pool
  • Amenities include a business center, a meeting room, and conference space
  • Onsite recreation includes a gym
  • Steps from Ashland Historical Museum and 3 minutes by foot from Lake Superior
Hotel Chequamegon, BW Signature Collection offers its guests an indoor pool and a fitness center. There's a restaurant on site. You can enjoy a drink at the bar/lounge. Free breakfast is available daily. A computer station is on site, and both WiFi and wired Internet are free in public spaces.

Business amenities include a business center and a meeting room. A terrace, a vending machine, and a garden are also featured at the business-friendly Hotel Chequamegon, BW Signature Collection. Free self parking is available.

This 3-star Ashland hotel is smoke free.

Guests are served free continental breakfast daily.
The Landing - This restaurant specializes in American cuisine and serves lunch and dinner. Guests can order drinks at the bar and enjoy alfresco dining (weather permitting). Open daily.
Room service (during limited hours) is available.

Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transport

  • Free self parking on site
  • Free RV/bus/lorry parking on site
  • Limited on-site self parking
  • Wheelchair-accessible parking available

Food and drink

  • Free continental breakfast available daily
  • A bar/lounge
  • A restaurant

Restaurants on site

  • The Landing

Things to do

  • Gym
  • Indoor pool

Family friendly

  • In-room microwave
  • In-room refrigerator
  • Indoor pool
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Vending machine

Guest services

  • Housekeeping (daily)
  • Wedding services

Business services

  • Business centre
  • Computer station
  • Conference space
  • Meeting room

Outdoors

  • Garden
  • On a lake
  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Braille/raised signage
  • Handrails in stairways
  • Lift
  • Pool hoist on site
  • Stair-free path to entrance
  • Visual alarms in hallways
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible business centre
  • Wheelchair-accessible lounge
  • Wheelchair-accessible parking
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible path to lift
  • Wheelchair-accessible pool
  • Wheelchair-accessible registration desk
  • Wheelchair-accessible restaurant

More

  • Banquet hall
  • Fireplace in lobby
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Rollaway/extra bed (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Shower/bathtub combination
  • Towels provided

Entertainment

  • LCD TV with premium cable channels

Food and drink

  • Coffee/tea maker
  • Limited room service
  • Microwave
  • Refrigerator

More

  • Air conditioning
  • Desk
  • Free local calls
  • Iron/ironing board
  • Laptop workspace
  • Phone

Policies

Check-in

Check-in start time: 3 PM; Check-in end time: 4:00 AM
Late check-in subject to availability
Minimum check-in age: 21

Check-out

Check-out before 11 AM
Contactless check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • No pets allowed, but service animals are welcome

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for USD 10.0 per night.
  • Cribs (infant beds) are not available.

Payment types at the property

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Rollaway bed fee: USD 10.0 per night

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards, debit cards, and cash
Safety features at this property include a fire extinguisher
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)
Front desk staff will greet guests on arrival at the property.
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with EU regulations about consumer rights, property booking services are not subject to the right of withdrawal.

Property is also known as

Best Western Chequamegon
Best Western Chequamegon Ashland
Best Western Hotel Chequamegon
Best Western Hotel Chequamegon Ashland
Chequamegon Hotel Ashland
Best The Chequamegon Ashland
Best Western The Hotel Chequamegon Hotel
Best Western The Hotel Chequamegon Ashland
Best Western The Hotel Chequamegon Hotel Ashland

Hotel Chequamegon, BW Signature Collection Reviews

Reviews

8.6

Excellent

Rating 10 - Excellent. 535 out of 1013 reviews
Rating 8 - Good. 292 out of 1013 reviews
Rating 6 - Okay. 110 out of 1013 reviews
Rating 4 - Poor. 45 out of 1013 reviews
Rating 2 - Terrible. 31 out of 1013 reviews

9.0/10

Cleanliness

9.0/10

Staff & service

8.2/10

Amenities

8.4/10

Property conditions & facilities

Reviews

Verified review

10/10 Excellent

Patty

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Breakfast was excellent
Stayed 1 night in May 2026
Verified review

8/10 Good

holland

Liked: Cleanliness, staff & service, property conditions & facilities
Nice quaint location.
Stayed 1 night in Apr 2026
Verified review

8/10 Good

Suzanne

Liked: Cleanliness, staff & service, property conditions & facilities
Breakfast was very good with a lot of choices.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Gary

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Drove up to look for the Best Western— and was wonderfully surprised it was a magnificent, beautiful hotel!! Everything g lovely— nice water front view. Breakfast was wonderful!! Nice staff at breakfast and desk.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Vicky

Liked: Cleanliness, amenities, property conditions & facilities
Spotless rooms…spacious Great view Friendly staff
Stayed 1 night in Feb 2026
Verified review

10/10 Excellent

Duane

Liked: Cleanliness, staff & service
Everything was great
Stayed 1 night in Apr 2026
Verified review

8/10 Good

Anthony G

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff was very helpful when I had an accidental double booking. They took care of it and communicated very well. Thank you! I will continue to stay at this hotel when I visit Ashland/area.
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Nathan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I liked having a lake side room where we could watch the sunset. The only thing I didn't like was that we didn't have an ice machine on our floor. The breakfast was great!
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Mickie

Liked: Cleanliness, amenities, property conditions & facilities
I loved this place, perfect combination of modern and old charm. The room was huge and comfortable with a great view of frozen Lake Superior.
Stayed 1 night in Feb 2026
Verified review

10/10 Excellent

Glen

Liked: Cleanliness, amenities, property conditions & facilities
This is just a unique, beautiful place in a lovely location. The room was nice, staff was friendly, and our dinner in the restaurant was memorable.
Stayed 1 night in Dec 2025
Verified review

10/10 Excellent

Edgar

Liked: Cleanliness
Parking was good. We didn’t need ac but the fan was adequate.
Stayed 1 night in Mar 2026
Verified review

2/10 Terrible

Dennis

Liked: Amenities
When we arrived I was told my reservation had been canceled, I expect a refund from hotels.com. I did not cancel my reservation, in fact, 24 hours before our arrival I did the online check in.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Doug

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Richard

Liked: Cleanliness, amenities, property conditions & facilities
Matt at the front desk made us feel welcome after a long trip!
Stayed 1 night in Dec 2025
Verified review

10/10 Excellent

Lois

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Wonderful location. Staff go above and beyond expectations... Seth, Millie, and Katy are all helping us track down a historical photo of our grandfather that was in the hotel in 2021! The complimentary breakfast was fabulous...and kept well stocked as well as cleaned up after guest spills. The on site restaurant had great deals on lunch, and large variety of beer and wine. Pool looked nice, but did not use it. Beds and linens clean and comfortable. Lake view beautiful from 3rd floor. No ghosts in 318 or 320 :). Thank you for a fantastic experience!
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Connie

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Easy check in, friendly staff even with the construction.
Stayed 1 night in Sep 2025
Verified review

8/10 Good

William

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great place to stay
Stayed 3 nights in Jul 2024
Verified review

10/10 Excellent

Gina

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean rooms. Good variety of breakfast options.
Stayed 1 night in Dec 2025
Verified review

10/10 Excellent

Elizabeth

Liked: Cleanliness, amenities, property conditions & facilities
Welcoming staff, lovely room, excellent location
Stayed 1 night in Jun 2025
Verified review

10/10 Excellent

Soumaya

Liked: Cleanliness, amenities, property conditions & facilities
Excellent, nice and clean 🌷
Stayed 1 night in Jan 2026
Verified review

6/10 Okay

Nathaniel

Liked: Cleanliness, staff & service, room comfort
Disliked: Property conditions & facilities
Overall decent stay. Good service but breakfast has issues with wafflemaker so limited items to eat the mornings we stayed
Stayed 2 nights in Oct 2025
Verified review

10/10 Excellent

Tim

Liked: Cleanliness
Yes
Stayed 3 nights in Mar 2026
Verified review

10/10 Excellent

cassandra

Liked: Cleanliness, amenities, property conditions & facilities
It was a cute property that had a historic feel. We really enjoyed our stay there.
Stayed 2 nights in Jun 2025
Verified review

10/10 Excellent

Kathleen

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Nice place on Lake. We stay here every time we come to area.
Stayed 2 nights in Jul 2025
Verified review

10/10 Excellent

SEAN

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
N/A. in late out early
Stayed 1 night in Apr 2026