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Sure Hotel by Best Western Center

3.5 star property

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Photo gallery for Sure Hotel by Best Western Center

Family Room, 2 Single Beds, Non Smoking (with Sofabed)
Staircase
Exterior
Reception
Dining

Reviews

7.8 out of 10
Good

Popular amenities

  • Room service
  • Housekeeping
  • Parking available
  • Laundry
  • Pet-friendly

Explore the area

View in a map
Stora Badhusgatan 28, Gothenburg, 411 21
  • Place, The Avenue
    ‪10 min walk‬
  • Place, Nordstan Shopping Center
    ‪11 min walk‬
  • Place, Liseberg Amusement Park
    ‪4 min drive‬
  • Airport, Gothenburg (GOT-Landvetter)
    ‪25 min drive‬

Room options

View all photos for Standard Room, 1 Single Bed, Non Smoking

Hypo-allergenic bedding, desk, iron/ironing board, cots/infant beds

Standard Room, 1 Single Bed, Non Smoking

8.4 out of 10
Very good
(37 reviews)
  • 15 sq m
  • Sleeps 1
  • 1 Twin Bed

View all photos for Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking

8.4 out of 10
Very good
(9 reviews)
  • 20 sq m
  • Sleeps 2
  • 2 Twin Beds

View all photos for Standard Room, 1 Double Bed, Non Smoking

Standard Room, 1 Double Bed, Non Smoking

Standard Room, 1 Double Bed, Non Smoking

  • 20 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Family Room, 2 Single Beds, Non Smoking (with Sofabed)

Family Room, 2 Single Beds, Non Smoking (with Sofabed)

Family Room, 2 Single Beds, Non Smoking (with Sofabed)

  • 25 sq m
  • Sleeps 4
  • 2 Twin Beds

View all photos for Economy Room, 1 Double Bed, Non Smoking

Hypo-allergenic bedding, desk, iron/ironing board, cots/infant beds

Economy Room, 1 Double Bed, Non Smoking

7.8 out of 10
Good
(15 reviews)
  • 15 sq m
  • Sleeps 2
  • 1 Double Bed

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About this property

Sure Hotel by Best Western Center

Waterfront hotel with free breakfast and a 24-hour front desk
A snack bar/deli, self parking, and coffee/tea in a common area are available at this smoke-free hotel. Free buffet breakfast and free WiFi in public areas are also provided. Additionally, dry cleaning, laundry facilities, and a 24-hour front desk are onsite.
Sure Hotel by Best Western Center offers 55 accommodations with coffee/tea makers and hair dryers. Flat-screen televisions come with cable channels and pay movies. Bathrooms include bathtubs or showers.

Guests can surf the web using the complimentary wireless Internet access. Business-friendly amenities include desks and phones. Housekeeping is offered daily and hypo-allergenic bedding can be requested.

Our customers tell us they enjoy the helpful staff at Sure Hotel by Best Western Center. During your stay, you're just a quick walk from Kungsgatan. Free breakfast, free WiFi in public areas, and a snack bar/deli are available.
  • Free buffet breakfast served daily
  • Free WiFi
  • Self parking available for a fee
  • Services include dry cleaning/laundry, tour or ticket assistance, and luggage storage
  • Within a 15-minute walk of The Avenue and Nordstan Shopping Center
  • Pets welcome for a fee (restrictions apply)
There's a snack bar/deli on site. Free breakfast is served daily. Public spaces have free WiFi. A terrace, tour/ticket assistance, and coffee/tea in a common area are also featured at Sure Hotel by Best Western Center. Parking is available for a fee.

This 3.5-star Gothenburg hotel is smoke free.

Guests are served free buffet breakfast daily.
Room service (during limited hours) is available.

Awards and affiliations

Eco-Certified Property
This property participates in Green Key (Foundation for Environmental Education), a program that measures the property's impact on one or more of the following: environment, community, cultural-heritage, the local economy.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Offsite parking available (SEK 350 per day)
  • Street parking available
  • Uncovered parking on site (SEK 350 per day; includes in/out privileges)
  • RV/bus/lorry parking on site

Food and drink

  • Free buffet breakfast available daily
  • Coffee and tea in common areas
  • Snack bar/deli

Things to do

  • TV in common areas

Family friendly

  • Cot (surcharge)
  • Laundry facilities
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Laundry facilities
  • Luggage storage

Guest services

  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Tour and ticket assistance

Outdoors

  • On the waterfront
  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Lift
  • Stair-free path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible lounge
  • Wheelchair-accessible registration desk

More

  • 1 building
  • 5 floors
  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Cot (surcharge)
  • Hypo-allergenic bedding

Bathroom

  • Bathtub or shower
  • Hair dryer
  • Private bathroom
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels
  • Pay films

Food and drink

  • Coffee/tea maker
  • Limited room service

More

  • Desk
  • Iron/ironing board
  • Phone

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Minimum check-in age: 18

Check-out

Check-out before 11:00 AM
Contactless check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

  • Pets: SEK 250 per pet, per stay
  • Certain rooms only, restrictions apply
  • You can request a pet-friendly room by reaching out to the property at the number on the booking confirmation
  • Service animals are exempt from fees

Children and extra beds

  • Children are welcome.
  • Kids stay free! Up to 3 children 6 years old and younger stay free when using existing bedding.
  • Rollaway/extra beds are not available.
  • Cribs (infant beds) are available for SEK 0.0 per night.

Payment types at the property

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Uncovered self parking fee: SEK 350 per day (in/out privileges)
  • Nearby parking fee: SEK 350 per day (164 ft away)
  • Pet fee: SEK 250 per pet, per stay
  • Service animals are exempt from fees
  • Crib (infant bed) fee: SEK 0.0 per night

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
Cashless transactions are available
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)
Front desk staff will greet guests on arrival at the property.
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with EU regulations about consumer rights, property booking services are not subject to the right of withdrawal.

We should mention

  • Up to 3 children 6 years old and younger stay free in the same room as the parent or guardian when using existing bedding.
  • Pets are welcome in certain rooms only; other restrictions apply (please see the Fees section for related charges). To make arrangements for your pet, contact the property directly at the number on your booking confirmation.

National rating

Hotelstars Union assigns an official star rating for properties in Sweden. This property is rated 3 star Superior and is displayed on this page as 3.5 stars.

Property is also known as

Comfort City Center
Comfort City Center Gothenburg
Comfort City Center Hotel
Comfort City Hotel
Comfort Hotel Center
Comfort Hotel City
Sure Hotel Best Western Center Gothenburg
Comfort Hotel City Center Gothenburg
Hotel City Comfort
Comfort Hotel City Gothenburg
Comfort Hotel Gothenburg
Center Hotel Gothenburg
Center Gothenburg
Sure Best Western Center Gothenburg
Sure Hotel Center Gothenburg
Sure By Best Center Gothenburg
Sure Hotel by Best Western Center Hotel
Sure Hotel by Best Western Center Gothenburg
Sure Hotel by Best Western Center Hotel Gothenburg

Sure Hotel by Best Western Center Reviews

Reviews

7.8

Good

Rating 10 - Excellent. 307 out of 1005 reviews
Rating 8 - Good. 371 out of 1005 reviews
Rating 6 - Okay. 208 out of 1005 reviews
Rating 4 - Poor. 72 out of 1005 reviews
Rating 2 - Terrible. 47 out of 1005 reviews

7.8/10

Cleanliness

8.2/10

Staff & service

7.4/10

Amenities

7.0/10

Property conditions & facilities

7.6/10

Eco-friendliness

Reviews

6/10 Okay

Phillip

Liked: Cleanliness, staff & service
Very convenient, good breakfast and staff friendly. Rooms small, no airconditioning during unusually hot weather and showers have only shower curtain which usually led to water spreading over floor.
Stayed 9 nights in Jul 2025

10/10 Excellent

Daniel

Stayed 1 night in Jul 2025

10/10 Excellent

Verified traveller

Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Very good breakfast and location
Stayed 1 night in Jun 2025

8/10 Good

tony

Liked: Cleanliness
Clean, friendly staff, good continental breakfast choice plus scrambled egg. Bacon and beans as an addition or a Warm choice.. 24 hour coffee, tea and biscuits. A few minutes walk away from tram, bus and ferry services
Stayed 7 nights in Jun 2025

10/10 Excellent

Lisa

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

2 nights as a couple

Super friendly staff very attentive clean room suerb buffet breakfast and free tea coffee snacks available during the day. Very central to shops bars loved it!
Stayed 2 nights in May 2025

6/10 Okay

Michael

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

5 star service in 3 star hotel

A great stay, service from thec4 girls i met was outstanding, so friendly and helpful. Free coffee, waffles and biscuits all day. 20 min walk from main station. 2 mins from Stenpirren trams 1 and 11. Room was small, no safe and no fridge, very good showrr. Breakfsst 3 hot choices and plenty cold buffet available. A 10 min walk to the shops, close to ferry terminal and old town Once again the service was excellent and I'd recommend it
Stayed 2 nights in Jan 2025

10/10 Excellent

Robert

Liked: Cleanliness, staff & service, property conditions & facilities
Comfortable but small rooms;constant hot water;good breakfast;short walk to the city centre;helpful staff.
Stayed 6 nights in Dec 2024

8/10 Good

Mansoor, London

Stayed 1 night in Oct 2024

8/10 Good

Emma

Liked: Cleanliness, staff & service
Pros: comfy bed, lovely staff, great location, good breakfast selection. Cons: Light in room didn’t work, room was tiny and didn’t have a mirror in actual room to get ready with had to get ready in bathroom which was so small. Toilet flushed but all excrement would come back into the toilet after a while. Drains smelt. Shower powerful but flooded the bathroom. Old and worn decor needs a good revamp. Breakfast although great selection, was like feeding time at the zoo, it’s so small the buffet room that you’re on top of everyone. Didn’t bother going again as struggled to find somewhere to sit as it’s too small.
Stayed 2 nights in Oct 2024

10/10 Excellent

Mario

Business traveller
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Stayed 1 night in Sep 2024

8/10 Good

Calvin

Liked: Cleanliness, staff & service, room comfort

Good value, great service looks a little dated

Good central location with public transport a few minutes walk away. Lovely welcome and great service from the staff. Decent selection for breakfast and the afternoon waffles were a nice touch. I would have preferred tea/coffee facilities in my room but a good selection of hot and cold soft drinks (including biscuits 😋) were available for free in the breakfast room 24/7. Some of the common areas look a little dated, but the room was modern with a comfortable bed and a sofa.
Stayed 3 nights in Sep 2024

10/10 Excellent

Laufey

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It worked great for us
Stayed 1 night in Aug 2024

8/10 Good

Bin

Liked: Cleanliness, staff & service, amenities
Location is decent, a few buses and tram is 5 min walk, two stops from central train station. staffs are nice and friendly. But the whole building is kinda old, water drains very slow in the sink, maybe is to build pluming issue, and the towels are old and smell bad. I am in the non smoking room, but I smell the sole in the morning, probably the as from nearby room.
Stayed 2 nights in Jun 2024

6/10 Okay

Carina

Travelled with group
.
Stayed 1 night in Apr 2024

10/10 Excellent

Sophie

Travelled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
Hotel was great but doesn’t look like the pictures! Staff were amazing and the breakfasts were good, however felt a little deceived by the room pics. It’s not as up to date and modern as it looks, maybe this was just our room, I’m not sure! Very clean and comfortable so I can’t really complain. Only thing is that the walk in-shower we had didn’t have a tilted tray so the whole floor ended up wet. I would recommend if you are going to Sweden for a few nights and won’t be in the room for very long- but good value for money and overall a good experience.
Stayed 2 nights in Feb 2024

10/10 Excellent

Arne

Business traveller
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very nice little hotel. Super staff, and good value. Just perfect for some workdays in Gøteborg. Sleeping and a little work in the room and common space.
Stayed 3 nights in Jan 2024

8/10 Good

darren

Travelled with group
Liked: Cleanliness, staff & service, room comfort
Hotel was ideally placed for what we needed to do close to center and ferry ports and tram access. Staff were very good
Stayed 3 nights in Aug 2023

10/10 Excellent

Adolfo

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Back in Göteborg!

Great hotel experience that fit my needs.
Stayed 2 nights in Jul 2023

10/10 Excellent

Samuel

Stayed 1 night in Jul 2023

10/10 Excellent

Bernadette

Stayed 2 nights in Apr 2023

10/10 Excellent

Alexander

Stayed 1 night in Jul 2022

10/10 Excellent

Laura

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Really great stay. The staff were so nice and helpful! The room was small and clean. It worked well for us
Stayed 1 night in Jun 2022

8/10 Good

Verified traveller

Liked: Cleanliness, staff & service, room comfort

Good location with misleading parking situation

Good and central stay. A bit noisy both from passing trams as well as the room above as we could hear them walking upstairs. The parking however, there is no parking with the hotel, but rather a public paid parking across the street. Even the person in the reception wondered why it keeps saying the hotel has parking when it does not. As for the suggestion that it would be 100-200 SEK/day, that's just not true. We ended up paying 600 SEK for 1½ day.
Stayed 2 nights in Jun 2022

10/10 Excellent

Verified traveller

Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great location, nice hotel (rooms are a bit older, but nice), excellent breakfast. Coffe and cookies during the day are great idea.
Stayed 2 nights in Dec 2021

10/10 Excellent

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Sep 2021