The Florance

3.5 star property

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Photo gallery for The Florance

Free daily continental breakfast
A hallway with a wooden staircase, a door with a number sign, and a vase with flowers.
A two-story white building with a green roof, a balcony, and a front entrance with steps.
A hallway with white walls, a wooden floor, and a door with stained glass windows.
A bedroom with a large window, a bed, a chair, and a desk.

Reviews

9.6 out of 10
Exceptional

Popular amenities

  • Parking included
  • Free Wi-Fi
  • Laundry room
  • Housekeeping

Explore the area

View in a map
17 Brisbane St, Launceston, TAS, 7250
  • Place, City Park
    ‪1 min walk‬
  • Place, Brisbane Street Mall
    ‪7 min walk‬
  • Place, 1842 Gallery
    ‪7 min walk‬
  • Airport, Launceston, TAS (LST)
    ‪11 min drive‬

Room options

Premium King Park View

10.0 out of 10
Exceptional
(6 reviews)
  • Garden view
  • 35 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

Premium Queen Park View

8.0 out of 10
Very good
(1 review)
  • 30 sq m
  • Sleeps 2
  • 1 Queen Bed
  • Free Wi-Fi

Premium Queen

8.0 out of 10
Very good
(2 reviews)
  • 35 sq m
  • Sleeps 2
  • 1 Queen Bed
  • Free Wi-Fi

Queen Suite

9.6 out of 10
Exceptional
(4 reviews)
  • 25 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed
  • Free Wi-Fi

Twin King Single

  • 25 sq m
  • Sleeps 2
  • 2 Large Single Beds
  • Free Wi-Fi

Twin King Single Private Bathroom Room

  • Sleeps 2
  • 1 King Bed OR 2 Large Single Beds
  • Free Wi-Fi

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About this property

The Florance

This smoke-free guesthouse features laundry facilities, express check-in, and free newspapers. Free continental breakfast, free WiFi in public areas, and free self parking are also provided. Other amenities include a garden.
The Florance offers 12 accommodations with complimentary bottled water and coffee/tea makers. Each accommodation is individually furnished and decorated. Pillowtop beds feature premium bedding. Flat-screen televisions are featured in guestrooms.

Bathrooms include showers with rainfall showerheads, designer toiletries, complimentary toiletries, and hair dryers. This Launceston guesthouse provides complimentary wireless Internet access. Additionally, rooms include ceiling fans and blackout drapes/curtains. Housekeeping is offered daily and irons/ironing boards can be requested.

Our customers tell us they can't get enough of the helpful staff at The Florance. During your stay, you're just a quick walk from Design Centre of Tasmania. Enjoy features like free breakfast, free WiFi in public areas, and free self parking.
  • Free continental breakfast served daily
  • Free WiFi
  • Free self parking
  • Amenities include free lobby newspapers, laundry facilities, and a terrace
  • Steps from Design Centre of Tasmania and City Park
  • Airport shuttle service available for a fee
Free breakfast is served daily. Public spaces have free WiFi. The Florance also features a terrace, a garden, and complimentary newspapers in the lobby. Self parking is free.

This 3.5-star Launceston guesthouse is smoke free.

Guests are served free continental breakfast daily from 8:00 AM to 9:00 AM.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Return airport shuttle (surcharge)
  • Free self parking on site
  • Limited on-site self parking

Food and drink

  • Free continental breakfast available daily 8:00 AM to 9:00 AM

Things to do

  • Art gallery
  • Private wine tours

Conveniences

  • Free newspapers in lobby
  • Laundry facilities

Guest services

  • Housekeeping (daily)

Outdoors

  • Garden
  • Terrace

Accessibility

  • High-pile carpet in room
  • No lift

More

  • 2 floors
  • Built in 1890
  • Smoking not allowed
  • Victorian architecture

Room amenities

Bedroom

  • Blackout drapes
  • Pillowtop mattress
  • Premium bedding

Bathroom

  • Designer toiletries
  • Hair dryer
  • Rainfall showerhead
  • Shampoo
  • Shower
  • Soap
  • Toilet paper
  • Towels provided

Entertainment

  • 45-inch flat-screen TV

Food and drink

  • Coffee/tea maker
  • Electric kettle
  • Free bottled water
  • Refrigerator

More

  • Ceiling fan
  • Heating
  • Individual decor
  • Individual furnishings
  • Iron/ironing board on request
  • Laptop workspace
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 2 PM; Check-in end time: 8 PM
Early check-in subject to availability
Late check-in subject to availability
Late check-in fee for check-in between 8 PM and midnight
Express check-in available
Minimum check-in age: 18

Check-out

Check-out before 10 AM

Special check-in instructions

The property charges 1.5 percent for credit card payments
There is no front desk at this property
Guests will receive an email with check-in instructions and an access code prior to arrival; access will be through a private entrance
To make arrangements for check-in please contact the property ahead of time using the information on the booking confirmation
If you are planning to arrive after 8 PM please contact the property in advance using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools

Access methods

Access code, private entrance

Pets

  • No pets allowed

Children and extra beds

  • Children 11 and younger are not allowed at this property. All guests older than 11 are welcome.
  • Rollaway/extra beds are not available.
  • Cribs (infant beds) are not available.

Payment types at the property

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Late check-in fee for check-in between 8 PM and midnight
  • Credit card charges are subject to a surcharge of 1.5 percent

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
Safety features at this property include a fire extinguisher, a smoke detector, and a security system
This property does not have a front desk. To arrange for check-in, guests must contact the property in advance of arrival using the information on the booking confirmation. Guests arriving after 8 PM must make advance arrangements by contacting the property using the information on the booking confirmation. Guests must contact the property in advance for check-in information and an access code. Guests can access their accommodation through a private entrance.
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with EU regulations about consumer rights, property booking services are not subject to the right of withdrawal.

We should mention

  • Children 11 years old and younger aren't allowed at this property.

Property is also known as

Florance B&B Launceston
Florance Launceston
The Florance Guesthouse
The Florance Launceston
The Florance Guesthouse Launceston

The Florance Reviews

Reviews

9.6

Exceptional

Rating 10 - Excellent. 115 out of 144 reviews
Rating 8 - Good. 23 out of 144 reviews
Rating 6 - Okay. 5 out of 144 reviews
Rating 4 - Poor. 1 out of 144 reviews
Rating 2 - Terrible. 0 out of 144 reviews

10/10

Cleanliness

9.8/10

Staff & service

9.2/10

Amenities

9.6/10

Property conditions & facilities

Reviews

Verified

10/10 Excellent

Donna

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Off the street parking. Clean room , lovely breakfast, friendly staff,
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Martin

Liked: Cleanliness, amenities, property conditions & facilities
Beautiful hotel close to town.
Stayed 1 night in Dec 2025
Verified

10/10 Excellent

Michael

Liked: Cleanliness, staff & service, amenities
Brilliant amenities and very friendly hosts
Stayed 1 night in Feb 2026
Verified

10/10 Excellent

Katrina

Liked: Cleanliness, amenities, property conditions & facilities
Great location, clean and comfortable room, lovely breakfast. Loved the vibe!
Stayed 1 night in Dec 2025
Verified

8/10 Good

Stephen

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Good overall stay
Stayed 1 night in Nov 2025
Verified

10/10 Excellent

Jitka

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely, cosy boutique style accommodation with friendly and helpful staff.
Stayed 2 nights in Sep 2025
Verified

10/10 Excellent

Nigel

Liked: Cleanliness, staff & service, amenities
Beautifully clean room and the staff assisting at breakfast were so courteous and friendly. Location was great, right opposite a lovely park and all close to town and within easy walking distance to Cataract Gorge.
The Florance
LAUNCESTON at night
Cataract Gorge
Stayed 3 nights in Dec 2025
Verified

10/10 Excellent

Julie

Liked: Cleanliness, property conditions & facilities
Easy check-in and out. Friendly and helpful staff at breakfast. Lovely food and was able to get a breakfast packed for my early start the next morning. Beautiful building.
Stayed 2 nights in Jan 2026
Verified

10/10 Excellent

Katherine

Liked: Cleanliness, property conditions & facilities
A very welcoming and comfortable place to stay. The room was lovely. A great area in the conservatory to sit and relax. A good location, close to the park and restaurants and shops.
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Susan

Liked: Cleanliness, staff & service, property conditions & facilities
Loved our overnight stay - room 4 was small but suited for one night. Could do with a box of tissues in the room though. Breakfast was lovely, staff friendly and very pleasant atmosphere.
Stayed 1 night in Dec 2025
Verified

10/10 Excellent

Jane

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A unique and enjoyable place to stay.
Stayed 1 night in Apr 2024
Verified

10/10 Excellent

Bruce

Liked: Staff & service, property conditions & facilities
Clean, fresh, quiet and comfortable.
Stayed 1 night in Nov 2025
Verified

10/10 Excellent

Mary Elizabeth

Liked: Cleanliness, amenities, property conditions & facilities
Clean room, charming house with a nice mix of traditional and modern. Excellent breakfast. At first the lack of staff unnerved me but help was easily available and so friendly.
Stayed 2 nights in Jan 2026
Verified

10/10 Excellent

Tomas

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Very nice room and the common area was amazing to chill out. Breakfast was yummy and serve with a smile. Highly recommend The Florance if you in Launceston.
Stayed 1 night in Nov 2025
Verified

10/10 Excellent

Kate

Liked: Cleanliness, staff & service, property conditions & facilities
This was a beautiful place to stay, great bed and shower, beautifully decorated with local artists, fantastic breakfast with gluten free options. A really lovely place to stay.
Stayed 1 night in Sep 2024
Verified

10/10 Excellent

Sandi

Liked: Cleanliness, staff & service, property conditions & facilities
Beautiful building in a great location!
Stayed 1 night in Dec 2024
Verified

10/10 Excellent

Shirsha

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Perfect stay

Unbelievably cozy setup.
Stayed 1 night in Jul 2025
Verified

10/10 Excellent

Lenore

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
beautifully renovated property, perfect location
Stayed 1 night in Mar 2023
Verified

10/10 Excellent

Barry

Liked: Cleanliness, staff & service, property conditions & facilities
Bed was very comfortable and the building was clean safe and secure
Stayed 1 night in Feb 2025
Verified

10/10 Excellent

LEONID

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very pleasant, art style property, friendly stuff, nice location
Verified

10/10 Excellent

simon

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Everything was very good. Lovely room, comfy bed, great breakfast. Will return!
Stayed 3 nights in Aug 2024
Verified

8/10 Good

Susie

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely quiet space close to town
Verified

10/10 Excellent

Hung

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great ambience
Stayed 1 night in Feb 2023
Verified

10/10 Excellent

Charles

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Overall our stay at the property was very welcoming and friendly. Service provided was excellent, including the lovely breakfast. We would highly recommend this hotel.
Verified

10/10 Excellent

Choongkook

Liked: Cleanliness, staff & service, property conditions & facilities
The location is good. The hotel size is small, but the staff was kind and took a comfortable rest.Breakfast was also very good.
Stayed 2 nights in May 2024