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The Trade, Autograph Collection

4.0 star property

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Photo gallery for The Trade, Autograph Collection

A modern outdoor seating area with a fire feature, overlooking a cityscape with tall buildings and a view of the street.
A modern lobby with a large seating area, a fireplace, and a view of the dining area.
A modern hotel with a prominent sign reading "THE TRADE."
A modern restaurant with a long counter, individual booths, and large windows offering a city view.
A spacious lobby with a glass railing, a staircase, and a view of the cityscape.

Reviews

9.4 out of 10
Exceptional

Popular amenities

  • Pet-friendly
  • Free Wi-Fi
  • Air-conditioning
  • Parking available

Explore the area

View in a map
420 West Juneau Avenue, Milwaukee, WI, 53203
  • Place, Fiserv Forum
    ‪2 min walk‬
  • Place, Turner Hall and the Milwaukee Turners
    ‪3 min walk‬
  • Place, Baird Center
    ‪9 min walk‬
  • Airport, Milwaukee, WI (MKE-General Mitchell Intl.)
    ‪15 min drive‬

Room options

View all photos for Room, 1 King Bed

A hotel room with a large bed, a wooden nightstand, a desk with a chair, a TV, and a view of the city through large windows.

Room, 1 King Bed

9.0 out of 10
Wonderful
(4 reviews)
  • 29 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Deluxe Room, 2 Queen Beds

Deluxe Room, 2 Queen Beds

Deluxe Room, 2 Queen Beds

10.0 out of 10
Exceptional
(2 reviews)
  • 33 sq m
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds
  • Free Wi-Fi

View all photos for Room, 2 Queen Beds

A hotel room with two beds, a large window with curtains, a flat-screen TV, and a patterned carpet.

Room, 2 Queen Beds

9.8 out of 10
Exceptional
(30 reviews)
  • 33 sq m
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds
  • Free Wi-Fi

View all photos for Room, 1 King Bed

A hotel room with a bed, a desk, a chair, a TV, and a shelf with toiletries.

Room, 1 King Bed

9.6 out of 10
Exceptional
(25 reviews)
  • 29 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Suite, 1 Bedroom, Balcony

A modern living room with a grey sofa, a blue armchair, and a hexagonal ottoman. A floor lamp and a small table with decorative items are also visible.

Suite, 1 Bedroom, Balcony

  • 97 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Studio Suite, 1 King Bed

A hotel room with a bed, a sofa, a chair, a small table, and a large window with curtains.

Studio Suite, 1 King Bed

10.0 out of 10
Exceptional
(3 reviews)
  • 51 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Suite, 1 Bedroom

A modern living room with a sofa, coffee table, ottoman, and a view of the city skyline through large windows.

Suite, 1 Bedroom

10.0 out of 10
Exceptional
(1 review)
  • 110 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed and 1 Double Sofa Bed
  • Free Wi-Fi

View all photos for Room, 1 King Bed (Mobility/Hearing Accessible, Tub)

A hotel room with a bed, a desk, a chair, a TV, and a shelf with toiletries.

Room, 1 King Bed (Mobility/Hearing Accessible, Tub)

  • 29 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Room, 1 King Bed (Mobility/Hearing Access, Roll-In Shwr)

A hotel room with a bed, a desk, a chair, a TV, and a shelf with toiletries.

Room, 1 King Bed (Mobility/Hearing Access, Roll-In Shwr)

  • 29 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Room, 2 Queen Beds (Mobility/Hearing Accessible, Tub)

A hotel room with two beds, a large window with curtains, a dark patterned rug, and a wooden headboard with wall-mounted lights.

Room, 2 Queen Beds (Mobility/Hearing Accessible, Tub)

  • 33 sq m
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds
  • Free Wi-Fi

View all photos for Room, 2 Queen Beds (Mobility/Hearing Access, Roll-In Shwr)

A hotel room with two beds, a large window with curtains, a dark patterned rug, and a wooden headboard with wall-mounted lights.

Room, 2 Queen Beds (Mobility/Hearing Access, Roll-In Shwr)

8.8 out of 10
Excellent
(3 reviews)
  • 33 sq m
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds
  • Free Wi-Fi

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4.7 out of 5, Exceptional, 1,003 reviews
The price is €143
includes taxes & fees
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About this property

The Trade, Autograph Collection

3 restaurants, 3 bars/lounges, and valet parking are available at this smoke-free hotel. WiFi in public areas is free. Additionally, a 24-hour front desk, wedding services, and a banquet hall are onsite. Housekeeping is available on request.
The Trade, Autograph Collection offers 207 air-conditioned accommodations with espresso makers and safes. 65-inch flat-screen televisions come with digital channels.

Bathrooms include showers, bathrobes, and hair dryers. This Milwaukee hotel provides complimentary wireless Internet access, with a speed of 25+ Mbps. Change of towels and change of bedsheets can be requested. Housekeeping is provided daily.

Our customers tell us they can't get enough of the helpful staff at The Trade, Autograph Collection. During your stay, you're just a quick walk from Fiserv Forum. You'll find features like free WiFi in public areas, plus 3 restaurants and 3 bars.
  • Free WiFi (speed: 25+ Mbps)
  • Enjoy American cuisine at Craft, one of the property's 3 restaurants and 3 bars/lounges
  • Full breakfast served daily for a fee
  • Valet parking available for a fee
  • Services include luggage storage and wedding services
  • Guests have great things to say about the helpful staff and the location
  • Steps from Fiserv Forum and 10 minutes by foot from Baird Center
  • Dogs welcome for a fee
There are 3 restaurants on site. You can unwind with a drink at one of the 3 bars/lounges. Public spaces have free WiFi. For a fee, parking is available.

This 4-star Milwaukee hotel is smoke free.

For a fee, guests can enjoy full breakfast on weekdays from 6:30 AM to 11:00 AM and on weekends from 7:00 AM to 11:00 AM.
Craft - This restaurant specializes in American cuisine and serves breakfast, lunch, and dinner. Open daily.
Solomon's - This restaurant specializes in American cuisine and serves dinner only. Guests can enjoy drinks at the bar. Open select days.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 25+ Mbps
  • Available in some public areas: Free WiFi

Parking and transport

  • Valet parking on site (USD 62 per night; includes in/out privileges)
  • Limited on-site valet parking
  • Wheelchair-accessible parking available

Food and drink

  • Full breakfast available for a fee 6:30 AM to 11:00 AM on weekdays and 7:00 AM to 11:00 AM on weekends; USD 5 to 30 per person
  • 3 bars/lounges
  • 3 restaurants

Restaurants on site

  • Craft
  • Solomon's

Family friendly

  • Mini-fridge

Conveniences

  • 24-hour front desk
  • Luggage storage

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Housekeeping (daily)
  • Wedding services

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Grab bar near toilet
  • Lift
  • Transfer shower
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible business centre
  • Wheelchair-accessible gym
  • Wheelchair-accessible parking
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible registration desk
  • Wheelchair-accessible restaurant

More

  • 9 floors
  • Banquet hall
  • Built in 2023
  • Double-glazed windows
  • No plastic coffee stirrers
  • No plastic drinking straws
  • Non-plastic coffee stirrers available
  • Rooftop garden
  • Smoking not allowed
  • Some LED lighting used
  • Vegetarian breakfast available
  • Vegetarian dining options

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes

Bathroom

  • Dressing gowns
  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

Entertainment

  • 65-inch flat-screen TV with digital channels

Food and drink

  • Espresso maker
  • Mini-fridge

More

  • Air conditioning
  • Heating
  • Laptop workspace
  • LED lighting
  • Phone
  • Recycling
  • Safe
  • Water-efficient showers

Policies

Check-in

Check-in start time: 4:00 PM; Check-in end time: midnight
Minimum check-in age: 21

Check-out

Check-out before 11:00 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • Pets: USD 125.00 per accommodation, per stay, plus a deposit of USD 125.00 per stay
  • Only dogs are allowed
  • Maximum 2 (weight limit: 100 lbs per pet)
  • Pets cannot be left unattended
  • Service animals are exempt from fees

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are not available.
  • Cribs (infant beds) are not available.

Payment types at the property

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for full breakfast: approximately USD 5.00 to 30.00 per person
  • Valet parking fee: USD 62.00 per night (in/out privileges)
  • Pet deposit: USD 125.00 per stay
  • Pet fee: USD 125.00 per accommodation, per stay
  • Service animals are exempt from fees

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
Safety features at this property include a fire extinguisher
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
This property affirms that it follows the cleaning and disinfection practices of Commitment to Clean (Marriott)
Front desk staff will greet guests on arrival at the property.
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with EU regulations about consumer rights, property booking services are not subject to the right of withdrawal.

Property is also known as

The Trade, Autograph Collection Hotel
The Trade, Autograph Collection Milwaukee
The Trade, Autograph Collection Hotel Milwaukee

The Trade, Autograph Collection Reviews

Reviews

9.4

Exceptional

Rating 10 - Excellent. 531 out of 637 reviews
Rating 8 - Good. 56 out of 637 reviews
Rating 6 - Okay. 28 out of 637 reviews
Rating 4 - Poor. 8 out of 637 reviews
Rating 2 - Terrible. 14 out of 637 reviews

9.8/10

Cleanliness

9.6/10

Staff & service

9.4/10

Amenities

9.8/10

Property conditions & facilities

Reviews

Verified review

10/10 Excellent

Ashley

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great place to stay.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Mark

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice, spacious room, great location, good food options and great service!
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Dritan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
One of the best hotels that I have stayed
Stayed 2 nights in Mar 2026
Verified review

10/10 Excellent

Holly

Liked: Cleanliness, staff & service, property conditions & facilities
Lovely hotel
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

James

Liked: Cleanliness, staff & service, property conditions & facilities
Breakfast was excellent
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Patrice

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Awesome property! Definitely my go to whenever I’m in that town
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Diana

Liked: Cleanliness, amenities, property conditions & facilities
Beautiful Hotel great location and great service
Stayed 2 nights in Jan 2026
Verified review

10/10 Excellent

Kelly

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful rooms, huge windows, tall ceilings, perfect location!!
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Natasha

Liked: Cleanliness, staff & service
Everything was great
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Stephanie

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This is a must stay for going to events at Fiserv!
Stayed 1 night in Feb 2026
Verified review

10/10 Excellent

Emily

Liked: Cleanliness, property conditions & facilities
Amazing rooms and super friendly staff!
Stayed 1 night in Jan 2026
Verified review

10/10 Excellent

Terrence

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Gorgeous property, nice staff, and I thoroughly enjoyed the breakfast the morning of my checkout!...great food, get the maple bourbon pancakes and treat yourself if you stay here. And it's RIGHT in the heart of downtown Milwaukee, literally across the street from the Stadium where I was going to an event.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Judith

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful hotel right across from Fiserv Forum. Updated rooms, comfy beds, very quiet. Staff was very friendly! Both restaurants in the hotel were delicious and very clean.
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Eddie

Liked: Cleanliness, property conditions & facilities
Absolutely love this place, and the staff is completely amazing
Stayed 1 night in Feb 2026
Verified review

10/10 Excellent

Marquita

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff were friendly and extremely helpful. Really enjoyed my time.
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Carrie

Liked: Cleanliness, amenities, property conditions & facilities
Rooms were very clean, beds comfortable and the front desk staff were very friendly.
Stayed 1 night in Jan 2026
Verified review

10/10 Excellent

Jeff

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The Trade is a modern hotel, yet still so cozy and comfortable. We love the central location, and the Il Cervo restaurant on the premises for the bar or dinner. Front desk staff and valet are welcoming and accommodating.
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

kristin

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The room was very spacious. The rooftop was awesome.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Robert

Liked: Cleanliness, staff & service, property conditions & facilities
We had a great stay at the Trade. The staff was amazing and the rooms were modern and clean. Be prepared with common items like drinks, snacks and toiletries because there is no store on site and no store conveniently located near hotel.
Stayed 3 nights in Apr 2026
Verified review

10/10 Excellent

Drew

Liked: Cleanliness, property conditions & facilities
Nice hotel
Stayed 2 nights in Dec 2025
Verified review

10/10 Excellent

Shavada

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The property was excellent! Absolutely, nothing but good things to say about this hotel. From the staff to the hotel room and restaurants. I would definitely recommend
Stayed 2 nights in Mar 2026
Verified review

10/10 Excellent

Heather

Liked: Cleanliness
Clean, responsive, good dinner
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Sharon

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Bars and restaurants nearby as well as right across the street from Fiserv Forum where the concert was that e were going. The restaurant on main floor was very good.
Stayed 2 nights in Mar 2026
Verified review

10/10 Excellent

Sukhdeep

Liked: Cleanliness, amenities, property conditions & facilities
Hotel was nice just across the arena which was very convenient. Staff sometimes were a bit slow at checking us in and also miscommunication between the staff meant they couldn’t find one of our bags we left before check out but was sorted in the end. Great location , we used the restaurant upstairs which was a nice meal
Stayed 2 nights in Mar 2026
Verified review

10/10 Excellent

Thomas

Liked: Cleanliness, amenities, property conditions & facilities
Terrific and convenient property to stay after a Bucks game.
Stayed 1 night in Jan 2026