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The Trade, Autograph Collection

4.0 star property

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Photo gallery for The Trade, Autograph Collection

Property amenity
3 restaurants; breakfast, lunch and dinner served
View from property
3 restaurants; breakfast, lunch and dinner served
Exterior

Reviews

9.6 out of 10
Exceptional

Popular amenities

  • Pet-friendly
  • Free Wi-Fi
  • Air-conditioning
  • Parking available

Explore the area

View in a map
420 West Juneau Avenue, Milwaukee, WI, 53203
  • Place, Fiserv Forum
    ‪2 min walk‬
  • Place, Turner Hall and the Milwaukee Turners
    ‪3 min walk‬
  • Place, Baird Center
    ‪9 min walk‬
  • Airport, Milwaukee, WI (MKE-General Mitchell Intl.)
    ‪15 min drive‬

Room options

View all photos for Room, 1 King Bed

Room, 1 King Bed

Room, 1 King Bed

9.4 out of 10
Exceptional
(3 reviews)
  • 29 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Deluxe Room, 2 Queen Beds

Deluxe Room, 2 Queen Beds

Deluxe Room, 2 Queen Beds

10.0 out of 10
Exceptional
(2 reviews)
  • 33 sq m
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds
  • Free Wi-Fi

View all photos for Room, 2 Queen Beds

Room, 2 Queen Beds

Room, 2 Queen Beds

9.8 out of 10
Exceptional
(29 reviews)
  • 33 sq m
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds
  • Free Wi-Fi

View all photos for Room, 1 King Bed

In-room safe, laptop workspace, blackout curtains, free WiFi

Room, 1 King Bed

9.6 out of 10
Exceptional
(22 reviews)
  • 29 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Suite, 1 Bedroom, Balcony

Suite, 1 Bedroom, Balcony

Suite, 1 Bedroom, Balcony

  • 97 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Studio Suite, 1 King Bed

Studio Suite, 1 King Bed

Studio Suite, 1 King Bed

10.0 out of 10
Exceptional
(3 reviews)
  • 51 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Suite, 1 Bedroom

Suite, 1 Bedroom

Suite, 1 Bedroom

10.0 out of 10
Exceptional
(1 review)
  • 110 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed and 1 Double Sofa Bed
  • Free Wi-Fi

View all photos for Room, 1 King Bed (Mobility/Hearing Accessible, Tub)

In-room safe, laptop workspace, blackout curtains, free WiFi

Room, 1 King Bed (Mobility/Hearing Accessible, Tub)

  • 29 sq m
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Room, 1 King Bed (Mobility/Hearing Access, Roll-In Shwr)

In-room safe, laptop workspace, blackout curtains, free WiFi

Room, 1 King Bed (Mobility/Hearing Access, Roll-In Shwr)

  • 29 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Room, 2 Queen Beds (Mobility/Hearing Accessible, Tub)

In-room safe, laptop workspace, blackout curtains, free WiFi

Room, 2 Queen Beds (Mobility/Hearing Accessible, Tub)

  • 33 sq m
  • Sleeps 4
  • 2 Queen Beds
  • Free Wi-Fi

View all photos for Room, 2 Queen Beds (Mobility/Hearing Access, Roll-In Shwr)

In-room safe, laptop workspace, blackout curtains, free WiFi

Room, 2 Queen Beds (Mobility/Hearing Access, Roll-In Shwr)

8.8 out of 10
Excellent
(3 reviews)
  • 33 sq m
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds
  • Free Wi-Fi

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About this property

The Trade, Autograph Collection

3 restaurants, 3 bars/lounges, and valet parking are available at this smoke-free hotel. WiFi in public areas is free. Additionally, a 24-hour front desk, wedding services, and a banquet hall are onsite. Housekeeping is available on request.
The Trade, Autograph Collection offers 207 air-conditioned accommodations with espresso makers and safes. 65-inch flat-screen televisions come with digital channels.

Bathrooms include showers, bathrobes, and hair dryers. This Milwaukee hotel provides complimentary wireless Internet access, with a speed of 25+ Mbps. Change of towels and change of bedsheets can be requested. Housekeeping is provided daily.

Our customers tell us they can't get enough of the helpful staff at The Trade, Autograph Collection. During your stay, you're just a quick walk from Fiserv Forum. You'll find features like free WiFi in public areas, plus 3 restaurants and 3 bars.
  • Free WiFi (speed: 25+ Mbps)
  • Enjoy American cuisine at Craft, one of the property's 3 restaurants and 3 bars/lounges
  • Full breakfast served daily for a fee
  • Valet parking available for a fee
  • Services include luggage storage and wedding services
  • Guests have great things to say about the location and the helpful staff
  • Steps from Fiserv Forum and 10 minutes by foot from Baird Center
  • Dogs welcome for a fee
There are 3 restaurants on site. You can unwind with a drink at one of the 3 bars/lounges. Public spaces have free WiFi. For a fee, parking is available.

This 4-star Milwaukee hotel is smoke free.

For a fee, guests can enjoy full breakfast on weekdays from 6:30 AM to 11:00 AM and on weekends from 7:00 AM to 11:00 AM.
Craft - This restaurant specializes in American cuisine and serves breakfast, lunch, and dinner.
Solomon's - This restaurant specializes in American cuisine and serves dinner only. Guests can enjoy drinks at the bar. Open select days.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 25+ Mbps
  • Available in some public areas: Free WiFi

Parking and transport

  • Valet parking on site (USD 62 per night; includes in/out privileges)
  • Limited on-site valet parking
  • Wheelchair-accessible parking available

Food and drink

  • Full breakfast available for a fee 6:30 AM to 11:00 AM on weekdays and 7:00 AM to 11:00 AM on weekends; USD 5 to 30 per person
  • 3 bars/lounges
  • 3 restaurants

Restaurants on site

  • Craft
  • Solomon's

Family friendly

  • Mini-fridge

Conveniences

  • 24-hour front desk
  • Luggage storage

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Housekeeping (daily)
  • Wedding services

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Grab bar near toilet
  • Lift
  • Transfer shower
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible business centre
  • Wheelchair-accessible gym
  • Wheelchair-accessible parking
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible registration desk
  • Wheelchair-accessible restaurant

More

  • 9 floors
  • Banquet hall
  • Built in 2023
  • Double-glazed windows
  • No plastic coffee stirrers
  • No plastic drinking straws
  • Non-plastic coffee stirrers available
  • Rooftop garden
  • Smoking not allowed
  • Some LED lighting used
  • Vegetarian breakfast available
  • Vegetarian dining options
  • Waste recycling policy

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes

Bathroom

  • Dressing gowns
  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

Entertainment

  • 65-inch flat-screen TV with digital channels

Food and drink

  • Espresso maker
  • Mini-fridge

More

  • Air conditioning
  • Energy-saving switches used
  • Heating
  • Laptop workspace
  • LED lighting
  • Phone
  • Recycling
  • Safe
  • Water-efficient showers

Policies

Check-in

Check-in start time: 4:00 PM; Check-in end time: midnight
Minimum check-in age: 21

Check-out

Check-out before 11:00 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • Pets: USD 125.00 per accommodation, per stay, plus a deposit of USD 125.00 per stay
  • Only dogs are allowed
  • Maximum 2 (weight limit: 100 lbs per pet)
  • Pets cannot be left unattended
  • Service animals are exempt from fees

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are not available.
  • Cribs (infant beds) are not available.

Payment types at the property

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for full breakfast: approximately USD 5.00 to 30.00 per person
  • Valet parking fee: USD 62.00 per night (in/out privileges)
  • Pet deposit: USD 125.00 per stay
  • Pet fee: USD 125.00 per accommodation, per stay
  • Service animals are exempt from fees

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
Safety features at this property include a fire extinguisher
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
This property affirms that it follows the cleaning and disinfection practices of Commitment to Clean (Marriott)
Front desk staff will greet guests on arrival at the property.
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with EU regulations about consumer rights, property booking services are not subject to the right of withdrawal.

Property is also known as

The Trade, Autograph Collection Hotel
The Trade, Autograph Collection Milwaukee
The Trade, Autograph Collection Hotel Milwaukee

The Trade, Autograph Collection Reviews

Reviews

9.6

Exceptional

Rating 10 - Excellent. 503 out of 602 reviews
Rating 8 - Good. 51 out of 602 reviews
Rating 6 - Okay. 28 out of 602 reviews
Rating 4 - Poor. 8 out of 602 reviews
Rating 2 - Terrible. 12 out of 602 reviews

9.8/10

Cleanliness

9.6/10

Staff & service

9.4/10

Amenities

9.8/10

Property conditions & facilities

Reviews

Verified

10/10 Excellent

Holly

Liked: Cleanliness, staff & service, property conditions & facilities
Lovely hotel
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Stephanie

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This is a must stay for going to events at Fiserv!
Stayed 1 night in Feb 2026
Verified

10/10 Excellent

Diana

Liked: Cleanliness, amenities, property conditions & facilities
Beautiful Hotel great location and great service
Stayed 2 nights in Jan 2026
Verified

10/10 Excellent

Judith

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful hotel right across from Fiserv Forum. Updated rooms, comfy beds, very quiet. Staff was very friendly! Both restaurants in the hotel were delicious and very clean.
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Marquita

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff were friendly and extremely helpful. Really enjoyed my time.
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Emily

Liked: Cleanliness, property conditions & facilities
Amazing rooms and super friendly staff!
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Eddie

Liked: Cleanliness, property conditions & facilities
Absolutely love this place, and the staff is completely amazing
Stayed 1 night in Feb 2026
Verified

10/10 Excellent

Carrie

Liked: Cleanliness, amenities, property conditions & facilities
Rooms were very clean, beds comfortable and the front desk staff were very friendly.
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Shavada

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The property was excellent! Absolutely, nothing but good things to say about this hotel. From the staff to the hotel room and restaurants. I would definitely recommend
Stayed 2 nights in Mar 2026
Verified

10/10 Excellent

Sharon

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Bars and restaurants nearby as well as right across the street from Fiserv Forum where the concert was that e were going. The restaurant on main floor was very good.
Stayed 2 nights in Mar 2026
Verified

10/10 Excellent

Drew

Liked: Cleanliness, property conditions & facilities
Nice hotel
Stayed 2 nights in Dec 2025
Verified

10/10 Excellent

Susan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent 5-star in all categories
Stayed 1 night in Mar 2026
Verified

8/10 Good

Charlene

Liked: Cleanliness, staff & service, amenities
The stay was great. We will definitely come back to The Trade in the future. Great being right across from Fiserv and the two restaurants in the hotel are open until midnight!
Stayed 1 night in Feb 2026
Verified

10/10 Excellent

Thomas

Liked: Cleanliness, amenities, property conditions & facilities
Terrific and convenient property to stay after a Bucks game.
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Allison

Liked: Cleanliness, amenities, property conditions & facilities
Courteous staff, clean room
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Adam

Liked: Cleanliness, staff & service, amenities
Awesome staff, room, location, and amenities. I will stay here any time I come to Milwaukee.
Stayed 1 night in Dec 2025
Verified

10/10 Excellent

Crystal

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely hotel with high-end finishes. Very clean. Right across the street from Fiserv Forum so it is the perfect location to stay if you are in Milwaukee for an event at Fiserv.
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Lauren

Liked: Cleanliness, amenities, property conditions & facilities
Great !!! Bed was comfortable!!! Front desk staff were nice and great to me and out of town guest .
Stayed 1 night in Feb 2026
Verified

10/10 Excellent

Leigh

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Best place ever!!!
Stayed 1 night in Dec 2025
Verified

10/10 Excellent

Joel

Liked: Cleanliness, amenities, property conditions & facilities
Great Room!
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Justin

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Everything was excellent! The food, the room, the variety of food and drink options were perfect!
Stayed 1 night in Dec 2025
Verified

10/10 Excellent

IVON

Liked: Cleanliness, amenities, property conditions & facilities
Great architecture
Stayed 1 night in Dec 2025
Verified

10/10 Excellent

Mickey

Liked: Cleanliness, staff & service, amenities
Awesome hotel
Stayed 1 night in Nov 2025
Verified

10/10 Excellent

Mark

Liked: Cleanliness, amenities, property conditions & facilities
Service was great. Brian and Krystal were fantastic in the Craft restaurant. Great rooms and very clean.
Stayed 2 nights in Dec 2025
Verified

10/10 Excellent

Rosana

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The Trade Hotel was an excellent stay. The location is fantastic—especially if you’re spending time downtown or near the Deer District—with easy access to everything. The design feels modern and elevated, with a great energy throughout the property. Service was warm, professional, and attentive, and the overall cleanliness and upkeep were on point. The rooms are comfortable, thoughtfully designed, and perfect for both relaxing and getting work done. A seamless experience from start to finish. I would absolutely stay here again when in Milwaukee.
Stayed 3 nights in Mar 2026