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George Hotel, BW Signature Collection

3.0 star property

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Photo gallery for George Hotel, BW Signature Collection

Desk, iron/ironing board, cots/infant beds, rollaway beds
Lobby
Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)
Breakfast, lunch, dinner served; international cuisine
Exterior

Reviews

9.0 out of 10
Wonderful

Popular amenities

  • Pet-friendly
  • Free Wi-Fi
  • Business services

Explore the area

View in a map
Arlington Lane, Newmarket Road, Norwich, England, NR2 2DA
  • Place, Norwich Theatre Royal
    ‪17 min walk‬
  • Place, Market Place
    ‪19 min walk‬
  • Place, Norwich Castle
    ‪20 min walk‬
  • Airport, Norwich (NWI-Norwich Intl.)
    ‪12 min drive‬

Room options

View all photos for Standard Room, 1 Single Bed, Non Smoking

Standard Room, 1 Single Bed, Non Smoking

Standard Room, 1 Single Bed, Non Smoking

9.2 out of 10
Wonderful
(24 reviews)
  • 22 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Single Bed
  • Free Wi-Fi

View all photos for Standard Room, 1 Double Bed, Non Smoking

Desk, iron/ironing board, cots/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking

9.2 out of 10
Wonderful
(29 reviews)
  • 28 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free Wi-Fi

View all photos for Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking

9.0 out of 10
Wonderful
(7 reviews)
  • 28 sq m
  • 1 bedroom
  • Sleeps 2
  • 2 Single Beds
  • Free Wi-Fi

View all photos for Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

10.0 out of 10
Exceptional
(1 review)
  • 29 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 Double Bed
  • Free Wi-Fi

View all photos for Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking

7.0 out of 10
Good
(2 reviews)
  • 29 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed and 1 Single Bed
  • Free Wi-Fi

View all photos for Executive Room, 1 Single Bed, Non Smoking

Executive Room, 1 Single Bed, Non Smoking

Executive Room, 1 Single Bed, Non Smoking

9.0 out of 10
Wonderful
(12 reviews)
  • 32 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Single Bed
  • Free Wi-Fi

View all photos for Executive Room, 1 Double Bed, Non Smoking

Executive Room, 1 Double Bed, Non Smoking

Executive Room, 1 Double Bed, Non Smoking

9.2 out of 10
Wonderful
(11 reviews)
  • 32 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free Wi-Fi

View all photos for Deluxe Room, 1 Double Bed, Non Smoking

Deluxe Room, 1 Double Bed, Non Smoking

Deluxe Room, 1 Double Bed, Non Smoking

10.0 out of 10
Exceptional
(1 review)
  • 32 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free Wi-Fi

View all photos for Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking

8.0 out of 10
Very good
(1 review)
  • 32 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

Desk, iron/ironing board, cots/infant beds, rollaway beds

Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

8.0 out of 10
Very good
(1 review)
  • 28 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free Wi-Fi

View all photos for Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

Desk, iron/ironing board, cots/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

10.0 out of 10
Exceptional
(7 reviews)
  • 28 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free Wi-Fi

Pet Friendly Standard Double Room

  • Sleeps 2
  • Free Wi-Fi

Standard Family Room

  • Sleeps 3
  • Free Wi-Fi

Accessible Double Room

  • Sleeps 2
  • Free Wi-Fi

Standard Double Room

  • Sleeps 2
  • Free Wi-Fi

Standard Twin Room

  • Sleeps 2
  • Free Wi-Fi

Standard Room

  • Sleeps 2
  • Free Wi-Fi

Executive Single Room

  • Sleeps 1
  • Free Wi-Fi

View all photos for Executive Double Room

Desk, iron/ironing board, cots/infant beds, rollaway beds

Executive Double Room

  • Sleeps 2
  • Free Wi-Fi

Executive Room

  • Sleeps 2
  • Free Wi-Fi

Deluxe Double Room

  • Sleeps 2
  • Free Wi-Fi

Standard Single Room

  • Sleeps 1
  • Free Wi-Fi

King Suite

  • Sleeps 2
  • Free Wi-Fi

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Lobby
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The price is €115
includes taxes & fees
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About this property

George Hotel, BW Signature Collection

A restaurant, a bar/lounge, and dry cleaning are available at this smoke-free hotel. Free WiFi in public areas and free self parking are also provided. Additionally, a 24-hour front desk, a lobby fireplace, and a front-desk safe are onsite. Housekeeping is available on request.
George Hotel, BW Signature Collection offers 43 accommodations with hair dryers and complimentary toiletries. Flat-screen televisions come with cable channels.

Guests can surf the web using the complimentary wireless Internet access. Business-friendly amenities include desks and phones. Irons/ironing boards, change of towels, and change of bedsheets can be requested. Housekeeping is provided on request.

Our customers tell us they can't get enough of the helpful staff at George Hotel, BW Signature Collection. During your stay, you'll be within walking distance of Norwich Theatre Royal. Enjoy features like free WiFi in public areas and free self parking, plus a restaurant. This property offers pet-friendly amenities like food and water bowls.
  • Free WiFi
  • Free self parking
  • Enjoy a bite to eat at No.10 Arlington Bistro, a bistro that serves international cuisine
  • Cooked-to-order breakfast served daily for a fee
  • Amenities include a front-desk safe, meeting rooms, and a terrace
  • Guests have great things to say about the helpful staff and the clean accommodations
  • Just a 3-minute drive from Norwich Theatre Royal and a few minutes from Market Place
  • Cats and dogs welcome for a fee (restrictions apply)
  • Pet-friendly amenities are available, including food and water bowls
There's a restaurant on site. You can enjoy a drink at the bar/lounge. Public spaces have free WiFi. The business-friendly George Hotel, BW Signature Collection also features a terrace, a fireplace in the lobby, and dry cleaning/laundry services. Self parking is free.

This Georgian Norwich hotel is smoke free.

For a fee, guests can enjoy cooked-to-order breakfast on weekdays from 7 AM to 9:30 AM and on weekends from 8 AM to 9:30 AM.
No.10 Arlington Bistro - This bistro specializes in international cuisine and serves breakfast, lunch, and dinner. A children's menu is available.
Arlington Bar - This bar serves breakfast, lunch, and dinner. Open daily.
Room service (during limited hours) is available.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Free self parking on site
  • Limited on-site self parking

Food and drink

  • Cooked-to-order breakfast available for a fee 7 AM to 9:30 AM on weekdays and 8 AM to 9:30 AM on weekends; GBP 13.95 per person
  • A bar/lounge
  • A restaurant

Restaurants on site

  • Arlington Bar
  • No.10 Arlington Bistro

Family friendly

  • Cot (surcharge)
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Dry cleaning/laundry service
  • Housekeeping on request

Business services

  • Meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No lift
  • Wheelchair accessible (may have limitations)

More

  • 2 floors
  • Banquet hall
  • Fireplace in lobby
  • Georgian architecture
  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Cot (surcharge)
  • Rollaway/extra bed (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • Electric kettle
  • Limited room service
  • Tea bags/instant coffee

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone

Policies

Check-in

Check-in start time: 2 PM; Check-in end time: 5:30 AM
Contactless check-in available

Check-out

Check-out before 11 AM
Contactless check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • Pets: GBP 10 per pet, per night
  • Only dogs and cats are allowed
  • Maximum 2 pets
  • Food and water bowls are available
  • Certain rooms only, restrictions apply
  • You can request a pet-friendly room by reaching out to the property at the number on the booking confirmation
  • Service animals are exempt from fees

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for GBP 20.0 per night.
  • Cribs (infant beds) are available for GBP 10.0 per night.

Payment types at the property

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for cooked-to-order breakfast: approximately GBP 13.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: GBP 10.0 per night
  • Rollaway bed fee: GBP 20.0 per night

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash
Safety features at this property include a fire extinguisher
Front desk staff will greet guests on arrival at the property.
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with EU regulations about consumer rights, property booking services are not subject to the right of withdrawal.

We should mention

  • Pets are welcome in certain rooms only; other restrictions apply (please see the Fees section for related charges). To make arrangements for your pet, contact the property directly at the number on your booking confirmation.

Property is also known as

Best Western George Hotel Norwich
Best Western George Hotel
Best Western George Norwich
Best Western George
The George Hotel BW Signature Collection
George Hotel, BW Signature Collection Hotel
George Hotel, BW Signature Collection Norwich
George Hotel, BW Signature Collection Hotel Norwich

George Hotel, BW Signature Collection Reviews

Reviews

9.0

Wonderful

Rating 10 - Excellent. 549 out of 931 reviews
Rating 8 - Good. 288 out of 931 reviews
Rating 6 - Okay. 60 out of 931 reviews
Rating 4 - Poor. 19 out of 931 reviews
Rating 2 - Terrible. 15 out of 931 reviews

9.2/10

Cleanliness

9.4/10

Staff & service

8.8/10

Amenities

8.6/10

Property conditions & facilities

Reviews

10/10 Excellent

Richard

Very nice
Stayed 1 night in Feb 2026

10/10 Excellent

Fiona, Chandlers Ford

Liked: Cleanliness
Excellent
Stayed 2 nights in Nov 2025

10/10 Excellent

Leona

Stayed 1 night in Jan 2026

8/10 Good

Duncan

Business traveller
Liked: Cleanliness, staff & service, amenities
Room clean, Food and staff excellent. Didn't sleep too well due to noisy heating.
Stayed 1 night in Jan 2026

8/10 Good

Emil

Stayed 1 night in Jan 2026

10/10 Excellent

Mary B

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
The staff was very welcoming.
Stayed 1 night in Jan 2026

10/10 Excellent

James

Stayed 1 night in Jan 2026

10/10 Excellent

James, Kings Sutton

Liked: Cleanliness, staff & service, property conditions & facilities
excellent location, food and service - highly recommend
Stayed 1 night in Jan 2026

8/10 Good

Steve

Stayed 4 nights in Jan 2026

10/10 Excellent

Isabelle

Business traveller
Liked: Cleanliness, amenities
Excellent hotel for visiting Norwich itself and UEA. Walkable to city centre and short car trip to UEA. Fab staff Hannah, Helen and Puthi were brilliant and I felt safe as an individual travelling on my own. Parking great free and easy. Room great and light and tea and coffee provided. Happily recommend and stay again
Stayed 2 nights in Jan 2026

6/10 Okay

Karly

Liked: Cleanliness, staff & service
Adequate room, parking fine, area nice
Stayed 1 night in Jan 2026

10/10 Excellent

Debbie

Liked: Cleanliness, staff & service, amenities
Warm, welcoming , efficient group of staff. Hotel quiet , spacious room and well located for visiting Norwich.
Stayed 2 nights in Jan 2026

4/10 Poor

Keith

Travelled with partner
Liked: Cleanliness
Disliked: Property conditions & facilities
We stayed over the festive period. Unfortunately the ‘Deluxe’ room allocated had unacceptable droning noise from a kitchen extractor fan & chimney just outside the window. We were assured it would be turned off at night but had to ask again. There weren't acceptable alternatives available. The staff were very polite & helpful; we moved room the next day. Though the hotel & Expedia dealt with the issues we raised promptly & satisfactorily, the overall experience was rather unexpected at a Best Western ‘Signature’ establishment.
Stayed 2 nights in Dec 2025

10/10 Excellent

nigel

Liked: Cleanliness, staff & service, amenities
Great staff, room clean and very nice, had a small problem which was sorted straight away. Good location bus stop outside, 5 mins to centre and runs every few minutes. Will hopefully return
Stayed 1 night in Dec 2025

6/10 Okay

Julie

Liked: Cleanliness, staff & service
Have stayed here before without issue. This time my shower filled the tray quickly and was very slow to drain. Pillows very hard and uncomfortable. Noisy from internal doors cloaing
Stayed 1 night in Dec 2025

10/10 Excellent

Mathew

Business traveller
Liked: Cleanliness, staff & service, amenities
Room was fine and the food was great
Stayed 1 night in Dec 2025

8/10 Good

Ju

Liked: Cleanliness, amenities, property conditions & facilities
Room was very clean, the lady on reception was lovely, as was the housekeeping lady.
Stayed 2 nights in Dec 2025

8/10 Good

Jane

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Hotel location good for getting into town. Staff friendly and helpful.
Stayed 3 nights in Dec 2025

10/10 Excellent

Kelly

Business traveller
Liked: Cleanliness, staff & service, amenities
Second visit in just over a month. With the Christmas parties in full swing the hotel still delivers. Great staff and god good as before. Room was clean and well appointed. Good value for money even at this time of year
Stayed 2 nights in Dec 2025

10/10 Excellent

Anthony

Liked: Cleanliness, amenities, property conditions & facilities
Cosy room comfortable beds. Staff amazing food at breakfast and evening meal excellent generous portions quality produce.
Stayed 1 night in Dec 2025

10/10 Excellent

Hamish

Liked: Cleanliness, amenities, property conditions & facilities
Very cozy room and lovely, helpful staff.
Stayed 2 nights in Dec 2025

8/10 Good

Stephen, Attleborough

Liked: Cleanliness, amenities, property conditions & facilities
Lovely clean room and excellent breakfast
Stayed 1 night in Nov 2025

10/10 Excellent

Andrew, Billericay

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities
Another great stay, the staff here really make this hotel… Wonderful service and super friendly
Stayed 1 night in Nov 2025

10/10 Excellent

Jason

Liked: Cleanliness, staff & service, amenities
From check-in to check-out via breakfast and dinner, all staff we encountered were friendly and helpful. Room was clean, comfortable and tidy. 2 night stay in which the 2nd night was a bit noisier but nothing verging on causing a disturbance. Ideal location for city centre and for the University, where we had a concert on the saturday night. Food was fairly priced and extremely tasty.
Stayed 2 nights in Nov 2025

10/10 Excellent

Clive

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Lovely
Stayed 1 night in Nov 2025