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ICONA Diamond Beach

4.0 star property
VIP Access

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Photo gallery for ICONA Diamond Beach

Cocktail bar, beach views, open daily
Hair salon
Premium Poolside King Studio
Premium Poolside King Studio | View from room
Front of property – evening/night

Reviews

9.4 out of 10
Exceptional

Popular amenities

  • Air-conditioning
  • Gym

Explore the area

View in a map
9701 Atlantic Ave, Wildwood Crest, NJ, 08260
  • Place, Five Mile Beach
    ‪2 min walk‬
  • Place, Cape May National Wildlife Refuge
    ‪6 min walk‬
  • Place, Centennial Park
    ‪2 min drive‬
  • Airport, Cape May, NJ (WWD-Cape May County)
    ‪11 min drive‬
VIP Access
Curated for quality and service, VIP Access stays consistently receive our highest guest ratings.
  • Expect exceptional service
  • Extra savings and perks for BONUS+ members
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Room options

View all photos for Premium Poolside Double Suite

Hypo-allergenic bedding, in-room safe, individually decorated

Premium Poolside Double Suite

10.0 out of 10
Exceptional
(2 reviews)
  • 49 sq m
  • Beach view
  • Sleeps 6
  • 1 Queen Bed, 1 Double Bed and 1 Queen Sofa Bed

View all photos for Premium Double Suite

Hypo-allergenic bedding, in-room safe, individually decorated

Premium Double Suite

9.8 out of 10
Exceptional
(6 reviews)
  • 48 sq m
  • Beach view
  • Sleeps 6
  • 1 Queen Bed, 1 Double Bed and 1 Queen Sofa Bed

View all photos for Signatures King Suite

Hypo-allergenic bedding, in-room safe, individually decorated

Signatures King Suite

10.0 out of 10
Exceptional
(1 review)
  • 48 sq m
  • Partial ocean view
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

View all photos for Signatures Double Suite

Hypo-allergenic bedding, in-room safe, individually decorated

Signatures Double Suite

9.4 out of 10
Exceptional
(3 reviews)
  • 48 sq m
  • 1 bedroom
  • Partial ocean view
  • Sleeps 6
  • 1 Queen Bed, 1 Double Bed and 1 Queen Sofa Bed

View all photos for Classic King Suite

Hypo-allergenic bedding, in-room safe, individually decorated

Classic King Suite

9.4 out of 10
Exceptional
(6 reviews)
  • 48 sq m
  • Partial ocean view
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

View all photos for Basic Studio

Hypo-allergenic bedding, in-room safe, individually decorated

Basic Studio

9.6 out of 10
Exceptional
(22 reviews)
  • 48 sq m
  • 1 bedroom
  • Partial ocean view
  • Sleeps 6
  • 1 Queen Bed, 1 Double Bed and 1 Queen Sofa Bed

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About this property

ICONA Diamond Beach

Beachside hotel to enjoy seasonal outdoor pool and sand beach
At ICONA Diamond Beach, hit the private sand beach where you can enjoy volleyball, then dine onsite at Coastal Blue.
ICONA Diamond Beach offers 108 accommodations with safes and coffee/tea makers. These individually decorated and furnished accommodations have separate sitting areas. Accommodations at this 4-star hotel have kitchenettes with refrigerators, stovetops, microwaves, and separate dining areas.

Bathrooms include shower/tub combinations, bathrobes, complimentary toiletries, and hair dryers. 39-inch flat-screen televisions come with satellite channels. Housekeeping is offered daily and hypo-allergenic bedding can be requested.

A children's pool and a seasonal outdoor pool are on site. Other recreational amenities include a private beach and a 24-hour fitness center.

The recreational activities listed below are available either on site or nearby; fees may apply.

ICONA Diamond Beach's great location gets high marks from our customers. During your stay, you're just a quick walk from Five Mile Beach. Enjoy features like free self parking, plus a restaurant and a 24-hour gym.
  • Free self parking
  • Enjoy seafood and a beachfront location while dining at Coastal Blue
  • Cooked-to-order breakfast served daily for a fee
  • Take a swim in the seasonal outdoor pool
  • Services include tour or ticket assistance, luggage storage, and wedding services
  • Onsite recreation includes a private beach, a 24-hour gym, and volleyball
  • Guests have great things to say about the location and the helpful staff
  • Just a 4-minute drive from Wildwood Boardwalk and a few minutes from Wildwoods Convention Center
Simply walk outside to feel the sun on your face at the sand beach. Sit back and relax on the beach with free beach club on site, cabanas (surcharge), and umbrellas. After a day at the beach, enjoy amenities at ICONA Diamond Beach like a seasonal outdoor pool, a children's pool, and a 24-hour fitness center.

Along with a restaurant, there's a snack bar/deli on site. You can enjoy a drink at one of the bars, which include a beach bar, a poolside bar, and a bar/lounge. Free self parking is available.

This 4-star Wildwood Crest hotel is smoke free.

For a fee, guests can enjoy cooked-to-order breakfast daily from 8:00 AM to 11:00 AM.
Coastal Blue - This beachfront restaurant specializes in seafood and serves lunch, dinner, and light fare. Guests can order drinks at the bar and enjoy alfresco dining (weather permitting). A children's menu is available. Happy hour is offered.
The Star Beach Bar - This beachfront cocktail bar specializes in American cuisine and serves lunch, dinner, and light fare. Open daily.

Property amenities

Internet

  • Available in all rooms: High-speed internet

Parking and transport

  • Free self parking on site
  • Limited on-site self parking

Food and drink

  • Daily cooked-to-order breakfast available 8:00 AM to 11:00 AM for a fee: USD 15 to 15 per person
  • A bar/lounge
  • A beach bar
  • A poolside bar
  • A restaurant
  • Couples/private dining
  • Snack bar/deli

Restaurants on site

  • Coastal Blue
  • The Star Beach Bar

Things to do

  • 24-hour gym
  • Beach volleyball
  • Children's pool
  • Free beach club
  • Seasonal outdoor pool

Family friendly

  • Children's pool
  • In-room kitchenette
  • In-room microwave
  • In-room refrigerator
  • Laundry facilities
  • Living room
  • Pool gate
  • Seasonal outdoor pool
  • Separate in-room dining area
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • ATM
  • Free newspapers in lobby
  • Gift shop/newsstand
  • Laundry facilities
  • Luggage storage
  • Safe at front desk
  • Vending machine
  • Water dispenser

Guest services

  • Housekeeping (daily)
  • Proposal/romance packages
  • Tour and ticket assistance
  • Wedding services

Business services

  • 1,800 square feet of conference space
  • 2 meeting rooms

Outdoors

  • Beach cabanas (surcharge)
  • Beach loungers
  • Beach umbrellas
  • On a private beach
  • On the waterfront
  • Pool loungers
  • Pool umbrellas
  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Lift
  • Well-lit path to entrance
  • Wheelchair accessibility
  • Wheelchair accessible (may have limitations)

More

  • Banquet hall
  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Hypo-allergenic bedding

Bathroom

  • Dressing gowns
  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower/bathtub combination
  • Towels provided

Entertainment

  • 39-inch flat-screen TV with satellite channels

Food and drink

  • Coffee/tea maker
  • Cookware, dishware, and utensils
  • Dishwasher
  • Hob
  • Kitchenette
  • Microwave
  • Paper towels
  • Refrigerator
  • Separate dining area
  • Wet bar

More

  • Air conditioning (climate-controlled)
  • Connecting rooms available
  • Heating (climate-controlled)
  • Individual decor
  • Individual furnishings
  • Iron/ironing board
  • Laptop workspace
  • Living room
  • Safe
  • Separate sitting area

Policies

Check-in

Check-in start time: 3 PM; Check-in end time: 3:00 AM
Late check-in subject to availability
Minimum check-in age: 21

Check-out

Check-out before 10 AM
Contactless check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
If you are planning to arrive after 5:00 PM please contact the property in advance using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools

Renovations and closures

The property is closed between October 12 and April 16.

Access methods

Staffed front desk

Pets

  • No pets allowed, but service animals are welcome

Children and extra beds

  • Children are welcome.

Payment types at the property

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • Resort fee: 12 percent of room rate
The resort fee includes:
  • Beach access
  • Beach loungers
  • Concierge service
  • Fitness center access
  • In-room coffee
  • In-room safe
  • Phone calls
  • Pool access
  • Shuttle service

We've listed all charges provided to us by the property.

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for cooked-to-order breakfast: approximately USD 15 to 15 per person

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
Cashless transactions are available
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
Guests arriving after 5:00 PM must make advance arrangements by contacting the property using the information on the booking confirmation. Front desk staff will greet guests on arrival at the property.
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with EU regulations about consumer rights, property booking services are not subject to the right of withdrawal.

We should mention

  • The seasonal pool will open in May and close in October.
  • Connecting/adjoining rooms are subject to availability and can be requested by contacting the property at the number on your booking confirmation.

Property is also known as

Hotel Icona
Hotel Icona Diamond Beach
Hotel Icona Diamond Beach Wildwood Crest
Icona Beach
Icona Beach Hotel
Icona Diamond Beach
Icona Diamond Beach Hotel
Icona Diamond Beach Wildwood Crest
Icona Hotel
Icona Hotel Diamond Beach
Pier 6600 Wildwood Nj
ICONA Diamond Beach Hotel
ICONA Diamond Beach Wildwood Crest
ICONA Diamond Beach Hotel Wildwood Crest

ICONA Diamond Beach Reviews

Reviews

9.4

Exceptional

Rating 10 - Excellent. 775 out of 1002 reviews
Rating 8 - Good. 160 out of 1002 reviews
Rating 6 - Okay. 40 out of 1002 reviews
Rating 4 - Poor. 14 out of 1002 reviews
Rating 2 - Terrible. 13 out of 1002 reviews

9.6/10

Cleanliness

9.6/10

Staff & service

9.2/10

Amenities

9.4/10

Property conditions & facilities

9.4/10

Eco-friendliness

Reviews

10/10 Excellent

Steven

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 2 nights in Sep 2025

10/10 Excellent

Stacey

Stayed 2 nights in Sep 2025

8/10 Good

Jackie

Travelled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
I loved the property! Right on the beach. Clean rooms and a friendly staff. Excellent restaurant on property that I used several times. The reason for only 4 stars was the parking. On Friday and Saturday evening, they had wedding receptions on the property and there was no parking for the hotel guests because the wedding guests were taking it all. On Friday night my husband kept driving around and finally found a spot. On Saturday night, we arrived back at the hotel at 9:30 to find no parking again. We waited, but it was obvious that this wedding was going well into the night and we were tired. So we ended up parking across the street and had to pay park mobile $42.50 for the night. Sunday morning we spoke with a manager who apologized and reimbursed us. He mentioned that there was valet parking but the front desk did not mention it the night before. So we got reimbursed, it was just a hassle to wait for a spot after dark when you are tired and ready for bed.
Stayed 4 nights in Sep 2025

8/10 Good

Muleta

Stayed 3 nights in Sep 2025

8/10 Good

Shawn

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I would give this property a 10 out of 10. The only thing we did not like. The premium suite has two what seemed like full-size beds and the bedroom is rather small compared to the rest of the living space If they had one queen, bed and one full, it would be a much better situation for a couple Everyone met you with a smile and was courteous and helpful
Stayed 3 nights in Sep 2025

10/10 Excellent

joseph

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Icona is a very beautiful place , right on the beach. The staff is friendly and helpful and will go out of their way to make you happy. There is an excellent restaurant and bar with an outside bar on the beach. Its a fun time.
Stayed 3 nights in Sep 2025

10/10 Excellent

Margarita

Liked: Cleanliness, staff & service, property conditions & facilities
Great place to stay. Restaurants has grest food and by the ocean. Love it here.
Stayed 2 nights in Sep 2025

10/10 Excellent

Amelia

Travelled with partner
Liked: Amenities
Very quiet and clean. Nice views and spacious? The bathroom needs updating, but very clean.
Stayed 2 nights in Sep 2025

10/10 Excellent

Cadence

Travelled with family and small children
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This is by far the best hotel me and my family have ever stayed in! Extremely clean, amazing staff, and the food was delicious. Will be back!
Stayed 1 night in Sep 2025

10/10 Excellent

Roger

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Sep 2025

8/10 Good

Robert

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Room was nice, view from balcony was nice, beach was nice. Pool and hot tub appeared dirty (probably sand from beach). Restaurant was good. Quick walk to a nature preserve.
Stayed 3 nights in Sep 2025

10/10 Excellent

Debra

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Private beach. Pool is heated and lovely. Great views. Staff is professional and accommodating.
Stayed 3 nights in Sep 2025

8/10 Good

ANDREA

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
it was nice and quiet! the private beach makesit all! friendly staff
Stayed 4 nights in Sep 2025

10/10 Excellent

Marcela

Travelled with family
Liked: Cleanliness, staff & service, room comfort
Stayed 1 night in Sep 2025

10/10 Excellent

Scott

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The property was very clean and was recently updated. The hotel sits on a beautiful beach. Parking was easy and convenient. The A/C worked well. We really enjoyed our stay.
Stayed 3 nights in Sep 2025

10/10 Excellent

James, Westwood

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 5 nights in Sep 2025

10/10 Excellent

Nanci

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Sep 2025

10/10 Excellent

Amy

Travelled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The Icona Diamond Beach is a top notch hotel. I was thoroughly impressed with the staff and the spotless facilities. People were always cleaning something. I honestly haven't stayed at a cleaner hotel, and that is saying something considering it's right on the beach. The room was as advertised, a little smaller than it appeared in the photos (especially the bathroom), but more than adequate and has nice furnishings in excellent condition. It was nice to have the small kitchenette as well, and the quality of the dishes etc. was good. The only disappointment was the restaurant, which is lackluster at best. We only ate a few meals there. Overall we were very pleased with our stay and highly recommend.
Stayed 4 nights in Sep 2025

10/10 Excellent

Erika

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 2 nights in Sep 2025

6/10 Okay

Tara

Liked: Cleanliness, staff & service
Stayed 1 night in Sep 2025

10/10 Excellent

Susanne

Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities
Love the chair and umbrella service at the beach and the the drink and food amenities at the beach. The restaurant food was surprisingly good and so we took advantage of not leaving the hotel. Will be back next year!
Stayed 2 nights in Sep 2025

10/10 Excellent

Phyllis

Travelled with group
Liked: Cleanliness, amenities, property conditions & facilities
Lots of amenities. Very clean. Entire staff were very nice except woman at front desk. Also disappointed in shuttle service only going to boardwalk.
Stayed 2 nights in Sep 2025

10/10 Excellent

Cynthia

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Sep 2025

10/10 Excellent

Tony

Travelled with family
Liked: Amenities
this place was very, very clean very very organized. The food was very good. The drinks were very good. The service was very good.
Stayed 2 nights in Jun 2025

10/10 Excellent

Gerard

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Sep 2025