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37GS Residences

4.0 star property

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Photo gallery for 37GS Residences

GS16 - 2 Bed Superior | Wardrobe
Front of property
Full-sized fridge, microwave, oven, stovetop
Rooftop terrace
GS22 - 3 Bed Penthouse | Living area

Reviews

9.4 out of 10
Exceptional

Popular amenities

  • Kitchen
  • Washing machine
  • Dryer
  • Free Wi-Fi
  • Air-conditioning
  • Outdoor space

Explore the area

View in a map
37 Golden Square, London, England, W1F 9LB
  • Place, Theatreland
    ‪1 min walk‬
  • Place, Carnaby Street
    ‪1 min walk‬
  • Place, Regent Street
    ‪2 min walk‬
  • Airport, London (LHR-Heathrow)
    ‪73 min drive‬

Room options

View all photos for GS4 - 2 Bed Deluxe

GS4 - 2 Bed Deluxe | Terrace/patio

GS4 - 2 Bed Deluxe

  • 119 sq m
  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds
  • Free Wi-Fi

View all photos for GS16 - 2 Bed Superior

GS16 - 2 Bed Superior | Living area

GS16 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds
  • Free Wi-Fi

View all photos for GS20 - 2 Bed Executive

GS20 - 2 Bed Executive | Living area

GS20 - 2 Bed Executive

  • 80 sq m
  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds
  • Free Wi-Fi

View all photos for GS19 - 2 Bed Deluxe

GS19 - 2 Bed Deluxe | Terrace/patio

GS19 - 2 Bed Deluxe

  • 118 sq m
  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds
  • Free Wi-Fi

View all photos for GS2 - 1 Bed Executive

Flat-screen TV, Netflix, heated floors, streaming services

GS2 - 1 Bed Executive

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for GS22 - 3 Bed Penthouse

GS22 - 3 Bed Penthouse | Terrace/patio

GS22 - 3 Bed Penthouse

  • City view
  • 3 bedrooms
  • Sleeps 6
  • 3 King Beds
  • Free Wi-Fi

View all photos for GS1 - 3 Bed Deluxe

GS1 - 3 Bed Deluxe | Living area

GS1 - 3 Bed Deluxe

  • City view
  • 3 bedrooms
  • Sleeps 6
  • 3 King Beds
  • Free Wi-Fi

View all photos for GS5 - 3 Bed Deluxe

GS5 - 3 Bed Deluxe | Living area

GS5 - 3 Bed Deluxe

  • City view
  • 3 bedrooms
  • Sleeps 6
  • 3 King Beds
  • Free Wi-Fi

View all photos for GS18 - 2 Bed Executive

GS18 - 2 Bed Executive | Living area

GS18 - 2 Bed Executive

  • 119 sq m
  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds
  • Free Wi-Fi

View all photos for GS13 - 3 Bed Deluxe

GS13 - 3 Bed Deluxe | Living area

GS13 - 3 Bed Deluxe

  • City view
  • 3 bedrooms
  • Sleeps 6
  • 3 King Beds
  • Free Wi-Fi

View all photos for GS9 - 3 Bed Deluxe

GS9 - 3 Bed Deluxe | Living area

GS9 - 3 Bed Deluxe

  • City view
  • 3 bedrooms
  • Sleeps 6
  • 1 King Bed and 2 Double Beds
  • Free Wi-Fi

View all photos for GS17 - 3 Bed Deluxe

GS17 - 3 Bed Deluxe | Living area

GS17 - 3 Bed Deluxe

  • City view
  • 3 bedrooms
  • Sleeps 6
  • 3 King Beds
  • Free Wi-Fi

View all photos for GS6 - 1 Bed Executive

Flat-screen TV, Netflix, heated floors, streaming services

GS6 - 1 Bed Executive

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for GS10 - 1 Bed Executive

GS10 - 1 Bed Executive | Living area

GS10 - 1 Bed Executive

  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free Wi-Fi

View all photos for GS14 - 1 Bed Executive

GS14 - 1 Bed Executive | Living area

GS14 - 1 Bed Executive

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for GS21 - 2 Bed Deluxe

GS21 - 2 Bed Deluxe | Terrace/patio

GS21 - 2 Bed Deluxe

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds
  • Free Wi-Fi

View all photos for GS15 - 2 Bed Superior

GS15 - 2 Bed Superior | Living area

GS15 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds
  • Free Wi-Fi

View all photos for GS12 - 2 Bed Superior

GS12 - 2 Bed Superior | Living area

GS12 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds
  • Free Wi-Fi

View all photos for GS11 - 2 Bed Superior

GS11 - 2 Bed Superior | Living area

GS11 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds
  • Free Wi-Fi

View all photos for GS8 - 2 Bed Superior

GS8 - 2 Bed Superior | Living area

GS8 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 1 King Bed and 1 Double Bed
  • Free Wi-Fi

View all photos for GS7 - 2 Bed Superior

GS7 - 2 Bed Superior | Living area

GS7 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds
  • Free Wi-Fi

View all photos for GS3 - 2 Bed Superior

GS3 - 2 Bed Superior | Living area

GS3 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds
  • Free Wi-Fi

View all photos for Three-Bedroom Apartment

Laptop workspace, soundproofing, iron/ironing board, free WiFi

Three-Bedroom Apartment

  • Sleeps 8
  • Free Wi-Fi

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About this property

37GS Residences

A rooftop terrace, laundry facilities, and a 24-hour front desk are available at this smoke-free apartment building. WiFi in public areas is free. Each apartment boasts a heated floor and offers free WiFi and a kitchen. Guests will appreciate conveniences like a washer/dryer and a dining area, while a flat-screen TV with cable channels and Netflix provide a bit of entertainment.
37GS Residences offers 3 air-conditioned accommodations with washers/dryers and espresso makers. Accommodations have separate sitting areas and include dining tables and kitchen islands. Accommodations at this 4-star apartment have kitchens with full-sized refrigerators/freezers, stovetops, microwaves, and separate dining areas. Bathrooms include bathtubs or showers with rainfall showerheads, bathrobes, complimentary toiletries, and hair dryers.

Guests can surf the web using the complimentary wireless Internet access. Flat-screen televisions come with cable channels and Netflix. Additionally, rooms include coffee/tea makers and irons/ironing boards. Housekeeping is provided daily.

During your stay at 37GS Residences, you're just a quick walk from Piccadilly Circus. You'll find features like free WiFi in public areas, plus a rooftop terrace and laundry facilities. This upscale apartment building has 3 apartments. Each apartment offers free WiFi and a kitchen.
  • Each apartment offers a kitchen, a washer/dryer, and a dining area
  • Free WiFi
  • Amenities include laundry facilities, an elevator, and a rooftop deck
  • Just a 5-minute walk from Piccadilly Circus and 8 minutes by foot from Leicester Square
As a guest of 37GS Residences, you'll find a rooftop terrace, laundry facilities, and an elevator. Public spaces have free WiFi.

This 4-star London apartment is smoke free.

Property amenities

Internet

  • Available in the apartment: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • No on-site parking available

Kitchen

  • Coffee/tea maker
  • Cookware, dishware, and utensils
  • Dishwasher
  • Electric kettle
  • Espresso maker
  • Freezer
  • Full-sized refrigerator/freezer
  • Hob
  • Kitchen island
  • Microwave
  • Oven
  • Toaster

Dining

  • Couples/private dining
  • Dining table

Bedrooms

  • Bedsheets provided
  • Rollaway/extra bed: GBP 36 per night

Bathroom

  • Bathtub or shower
  • Dressing gowns
  • Free toiletries
  • Hair dryer
  • Rainfall showerhead
  • Shampoo
  • Soap
  • Toilet paper
  • Towels provided

Living spaces

  • Dining table
  • Heated floor
  • Separate dining area
  • Separate sitting area

Entertainment

  • Flat-screen TV with cable channels
  • Netflix
  • Streaming services

Outdoor areas

  • Rooftop terrace

Laundry

  • Laundry detergent
  • Laundry facilities
  • Washer/dryer

Work spaces

  • Laptop workspace

Comfort

  • Air conditioning
  • Heating

Pets

  • No pets allowed

Suitability/Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Lift (81 centimetre wide door)
  • Stair-free path to entrance
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible registration desk (79 centimetre high)
  • Smoke-free property

Services and conveniences

  • 24-hour front desk
  • Daily housekeeping
  • Iron/ironing board
  • Luggage storage

Location highlights

  • In a business district
  • In a shopping district
  • Near a health/beauty spa
  • Near a metro station
  • Near a train station
  • Near an outlet shopping centre

Safety features

  • Carbon monoxide detector (host has indicated there is a carbon monoxide detector on the property)
  • Smoke detector (host has indicated there is a smoke detector on the property)
  • Security system
  • Fire extinguisher

General

  • 3 units
  • Soundproofing

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Minimum check-in age: 18

Check-out

Check-out before 11:00 AM
Contactless check-out available

Special check-in instructions

The property charges 2 percent for credit card payments
Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
To make arrangements for check-in please contact the property at least 48 hours before arrival using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • No pets allowed

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for GBP 36.0 per night.
  • Cribs (infant beds) are available for GBP 18.0 per night.

Payment types at the property

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • A damage deposit of GBP 750 will be collected before check-in.
  • Deposit is payable by bank transfer and is due within 24 hours of booking the reservation.

We've listed all charges provided to us by the property.

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Crib (infant bed) fee: GBP 18.0 per night
  • Rollaway bed fee: GBP 36.0 per night
  • Cleaning supplies fee: GBP 240 per stay
  • Credit card charges are subject to a surcharge of 2 percent

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash
Onsite parties or group events are strictly prohibited
Long-term renters welcome
Host has indicated there is a carbon monoxide detector on the property
Host has indicated there is a smoke detector on the property
Safety features at this property include a fire extinguisher and a security system
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
This property is professionally cleaned
To arrange for check-in, guests must contact the property at least 48 hours prior to arrival using the information on the booking confirmation. Guests will receive an email 48 hours before arrival with check-in information. Front desk staff will greet guests on arrival at the property.
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with EU regulations about consumer rights, property booking services are not subject to the right of withdrawal.

We should mention

  • This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly).

Property is also known as

37GS Residences London
Golden Square Residence
37GS Residences Apartment
Luxury 2 Bedroom Golden Square
37GS Residences Apartment London

37GS Residences Reviews

Reviews

9.4

Exceptional

Rating 10 - Excellent. 38 out of 46 reviews
Rating 8 - Good. 2 out of 46 reviews
Rating 6 - Okay. 5 out of 46 reviews
Rating 4 - Poor. 1 out of 46 reviews
Rating 2 - Terrible. 0 out of 46 reviews

9.4/10

Cleanliness

9.4/10

Amenities

9.2/10

Property conditions & facilities

Reviews

Verified

10/10 Excellent

Andrew

Liked: Cleanliness, amenities, communication
Clean room, friendly, helpful staff, great space and in an amazing neighborhood.
Stayed 3 nights in Jan 2026
Verified

10/10 Excellent

Julia

Liked: Cleanliness, amenities, property conditions & facilities, communication
Friendly staff, spotless clean room, great location, safe, close to shops, restaurants, and grocery stores. We enjoyed staying here.
Stayed 2 nights in Sep 2025
Verified

10/10 Excellent

Kalbant

Liked: Cleanliness, check-in, communication, listing accuracy
Excellent accomodation. Location os first class
Stayed 2 nights in Mar 2026
Verified

10/10 Excellent

Jennifer

Liked: Cleanliness, amenities, property conditions & facilities, communication
We love this property! This was our 2nd time staying and I think it will become a "go to" when we're in London.
Stayed 6 nights in Nov 2025
Verified

6/10 Okay

ll

Liked: Cleanliness
Disliked: Communication
Nice modern apartment
Stayed 1 night in Nov 2025
Verified

8/10 Good

Shoji

Liked: Cleanliness, amenities, property conditions & facilities, communication
There are supermarkets nearby, making it very convenient. It is also close to tourist attractions such as Kensington Palace, making it convenient.
Stayed 4 nights in Aug 2025
Verified

10/10 Excellent

Andres

Liked: Cleanliness, amenities, property conditions & facilities
Top notch place!
Stayed 1 night in Jun 2024
Verified

10/10 Excellent

Kazim

Comfortable beds. Close to most shops and food places. Quiet and cosy.
Stayed 1 night in Jul 2025
Verified

10/10 Excellent

Verified traveller

Liked: Cleanliness, room comfort, communication

Great Stay!

Everything was as advertised. Will definitely stay here again.
Stayed 4 nights in Feb 2023
Verified

10/10 Excellent

Verified traveller

Liked: Cleanliness, room comfort, communication
Great space. Great location.
Stayed 4 nights in Dec 2023
Verified

10/10 Excellent

Jeffrey

Liked: Cleanliness, amenities, property conditions & facilities, communication
What an amazing property…great location, amazing snd super helpful staff (Ali was absolutely amazing). Such a gem. Really looking forward to staying here again!!
Stayed 4 nights in Oct 2024
Verified

10/10 Excellent

Melissa

Liked: Cleanliness, amenities, property conditions & facilities, communication
Incredible space. Prime location
Stayed 1 night in Aug 2024
Verified

10/10 Excellent

Marco

Liked: Cleanliness, amenities, property conditions & facilities, communication
Amazing location, clean, modern, good service from the concierge. A bit pricey, but hey, it’s central London!
Stayed 2 nights in Jan 2023
Verified

10/10 Excellent

Stephanie

Liked: Cleanliness, room comfort, communication
The 2 bedroom unit was immaculate and spacious, equipped with toiletry and kitchen amenities. The staff was friendly and accommodating. Midweek housekeeping service was sufficient, and outlet adapters provided, if requested. Location is central to most public transportation lines-- a good starting point to explore Soho and its surrounding neighborhoods. This is truly a hidden gem in Golden Square.
Stayed 5 nights in Sep 2025
Verified

10/10 Excellent

Nidhi

Liked: Cleanliness, amenities, property conditions & facilities, communication
The best property in London I have stayed at so far and the concierge is so very helpful. Loved it
Stayed 3 nights in Dec 2024
Verified

10/10 Excellent

Corey

Liked: Cleanliness, amenities, property conditions & facilities, communication
The apartment was very nice! Very clean and incredibly spacious. 2 bedrooms and 2 bathrooms. Zoned climate control. Large living room and full kitchen. Excellent location! I would definitely recommend!
Stayed 4 nights in Jun 2025
Verified

10/10 Excellent

Kira

Liked: Cleanliness, property conditions & facilities, communication
Fantastic location on quiet side street, but a quick walk to Piccadilly. Beautiful modern building with friendly concierge. Would absolutely recommend!
Stayed 3 nights in Apr 2023
Verified

10/10 Excellent

Max

Liked: Cleanliness, amenities, property conditions & facilities, communication
Excellent location, spacious apartment, fully equipped kitchen, two bathrooms, good beds. The area gets noisy on weekends as the apartment is facing Carnaby, but other than the place is perfect.
Stayed 3 nights in Mar 2025
Verified

10/10 Excellent

stuart

Liked: Cleanliness, property conditions & facilities, communication
Wonderful, will return!!
Stayed 1 night in Jul 2024
Verified

10/10 Excellent

EZRA

Liked: Cleanliness, amenities, property conditions & facilities, communication
Best apartment ever
Stayed 2 nights in Feb 2023
Verified

10/10 Excellent

Debra

Liked: Cleanliness, amenities, property conditions & facilities, communication
Overall very nice.
Stayed 2 nights in Mar 2024
Verified

10/10 Excellent

Stephanie

Liked: Cleanliness, room comfort, communication

Fantastic Flats in the heart of it all!

This is a wonderful place to stay in London. The location is ideal and right in the middle of the city. The staff was friendly and helpful and responded immediately when we had a small issue.(which was immediately resolved) We stayed in flat 21 (621) and it was well appointed and immaculate. We can’t wait to visit again.
Stayed 9 nights in Jul 2024
Verified

10/10 Excellent

Jason

Liked: Cleanliness, amenities, property conditions & facilities, communication
Ali and the team was excellent and very accommodating
Stayed 3 nights in Apr 2023
Verified

10/10 Excellent

Verified traveller

Liked: Cleanliness, room comfort, communication

Hidden Gem!

We had a wonderful stay! It is very nice and cozy. The apartment looks exactly like the photos. Located at the most central area, with this price and the space / facilities we got - it is a beat! Strongly recommend for family who want some quiet time but still want to be immersed in the best of London. Will definitely come back
Stayed 6 nights in Nov 2023
Verified

6/10 Okay

michael

Liked: Communication
Disliked: Cleanliness, amenities, property conditions & facilities
No housekeeping even though I stayed 8 days I needed to wash my own sheets and clean. the apartment was very tired and needed some TLC. service was ok and the location is amazing
Stayed 6 nights in Mar 2023