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Now Now NoHo

2.0 star property

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Photo gallery for Now Now NoHo

A modern interior with a curved ceiling, a central seating area, and a large window with curtains.
A hallway with striped walls, a central wooden door, and a row of digital kiosks on wooden pedestals.
A bathroom with a white robe hanging on a door, a wooden bench, and a tiled floor.
A multi-story building with a ground-level restaurant and outdoor seating.
A reception area with a wooden desk, a vase with pampas grass, and a laptop.

Reviews

8.4 out of 10
Very good

Popular amenities

  • Free Wi-Fi
  • Air-conditioning
  • 24/7 front desk

Explore the area

View in a map
338 Bowery, New York, NY, 10012
  • Place, New York University
    ‪3 min walk‬
  • Place, Washington Square Park
    ‪6 min walk‬
  • Place, 5th Avenue
    ‪9 min walk‬
  • Airport, New York, NY (JFK-John F. Kennedy Intl.)
    ‪47 min drive‬

Room options

View all photos for Women + Now or Never Cabin

A hotel room with a bed, a wooden nightstand with a lamp, a striped ottoman, a suitcase, and a colorful abstract painting on the wall.

Women + Now or Never Cabin

10.0 out of 10
Exceptional
(1 review)
  • 5 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Single Bed
  • Free Wi-Fi

View all photos for Women + Sleeper Cabin

Premium bedding, memory-foam beds, desk, laptop workspace

Women + Sleeper Cabin

9.4 out of 10
Exceptional
(13 reviews)
  • 1 bedroom
  • Sleeps 1
  • 1 Single Bed
  • Free Wi-Fi

View all photos for ADA Sleeper Cabin

Premium bedding, memory-foam beds, desk, laptop workspace

ADA Sleeper Cabin

10.0 out of 10
Exceptional
(1 review)
  • 1 bedroom
  • Sleeps 1
  • 1 Single Bed
  • Free Wi-Fi

View all photos for Now or Never Sleeper Cabin

Premium bedding, memory-foam beds, desk, laptop workspace

Now or Never Sleeper Cabin

  • 5 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Single Bed
  • Free Wi-Fi

View all photos for Cozy Sleeper Cabin

Premium bedding, memory-foam beds, desk, laptop workspace

Cozy Sleeper Cabin

9.4 out of 10
Exceptional
(11 reviews)
  • 1 bedroom
  • Sleeps 1
  • 1 Single Bed
  • Free Wi-Fi

Accessible Sleeper Cabin

  • Sleeps 1
  • 1 Single Bed
  • Free Wi-Fi

Female Sleeper Cabin

  • Sleeps 1
  • 1 Single Bed
  • Free Wi-Fi

Now Or Never Sleeper Cabin

  • Sleeps 1
  • 1 Single Bed
  • Free Wi-Fi

Similar properties

Exterior
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Manhattan
  • Free Wi-Fi
  • Restaurant
  • Air-conditioning
  • Gym
4.3 out of 5, Excellent, 1,017 reviews
The price is €134
includes taxes & fees
23 Aug - 24 Aug
Holiday Inn NYC - Lower East Side by IHG

About this property

Now Now NoHo

Along with a 24-hour front desk, this smoke-free hotel has express check-in and express check-out. WiFi in public areas is free. Housekeeping is available on request.
Now Now NoHo offers 177 air-conditioned accommodations with bathrobes and slippers. Memory foam beds feature premium bedding. Guests can surf the web using the complimentary wireless Internet access.

Bathrooms include showers and designer toiletries. Business-friendly amenities include desks and desk chairs. Housekeeping is offered on request and hair dryers can be requested.

During your stay at Now Now NoHo, you're just a quick walk from New York University. You'll find features like free WiFi in public areas.
  • Free WiFi
  • Just a 5-minute walk from New York University and 5 minutes by foot from New Museum
As a guest of Now Now NoHo, you'll find express check-in and express check-out. Public spaces have free WiFi.

This New York hotel is smoke free.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • No on-site parking available

Conveniences

  • 24-hour front desk

Guest services

  • Housekeeping on request

Accessibility

  • No lift
  • Thin carpet in room

More

  • Smoking not allowed

Room amenities

Bedroom

  • Memory foam mattress
  • Premium bedding

Bathroom

  • Designer toiletries
  • Dressing gowns
  • Hair dryer (on request)
  • Shampoo
  • Shower
  • Slippers
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

More

  • Air conditioning
  • Desk
  • Desk chair
  • Heating
  • Laptop workspace

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Express check-in available
Minimum check-in age: 18

Check-out

Check-out before 11:00 AM
Express check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • No pets allowed

Children and extra beds

  • Children 18 and younger are not allowed at this property. All guests older than 18 are welcome.
  • Rollaway/extra beds are not available.
  • Cribs (infant beds) are not available.

Payment types at the property

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • A damage deposit of USD 100 will be collected before check-in.
  • This property's damage deposit is payable via a secure link and is due within 24 hours after booking. Advance payment of the damage deposit is required to check in.

We've listed all charges provided to us by the property.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
Safety features at this property include a fire extinguisher
Front desk staff will greet guests on arrival at the property.
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with EU regulations about consumer rights, property booking services are not subject to the right of withdrawal.

We should mention

  • Children 18 years old and younger aren't allowed at this property.

Property is also known as

Now Now NoHo Hotel
Now Now NoHo New York
Now Now NoHo Hotel New York

Now Now NoHo Reviews

Reviews

8.4

Very good

Rating 10 - Excellent. 544 out of 968 reviews
Rating 8 - Good. 214 out of 968 reviews
Rating 6 - Okay. 112 out of 968 reviews
Rating 4 - Poor. 51 out of 968 reviews
Rating 2 - Terrible. 47 out of 968 reviews

9.2/10

Cleanliness

9.0/10

Staff & service

8.4/10

Amenities

8.8/10

Property conditions & facilities

Reviews

Verified review

10/10 Excellent

Erica

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff friendly, clean facility great Location
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Karol Nicole

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I love this place! I had stay twice and I always enjoyed it!
Stayed 5 nights in Apr 2026
Verified review

10/10 Excellent

Jessica

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Feels very safe & a great location.
Stayed 3 nights in Apr 2026
Verified review

10/10 Excellent

Ranny

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This is the cuttest hotel. Safe, well located, amenities are superb!
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Yue

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very nice and cozy place
Stayed 1 night in Apr 2026
Verified review

8/10 Good

Wonjin

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Good experience for a couple nights' stay, even though it might be a little small for tall people
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Jan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great value for solo travellers!
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Erica

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Such an amazing place! Clean, friendly staff, great location .
Stayed 4 nights in Mar 2026
Verified review

10/10 Excellent

Marcy

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Really comfortable and private space. Great location! Wonderful staff and amenities.
Stayed 3 nights in Mar 2026
Verified review

8/10 Good

Yori

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Hotel is pretty close to the subway. Within walking distance of a lot of shopping, food etc. I really enjoyed my stay here. It's the perfect size for a solo traveler. Staff was so nice and accommodating. I will be booking again for future trips.
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Bhavana

Liked: Cleanliness, staff & service, property conditions & facilities
Capsule hotel type accommodation. Clean and comfortable bed/space.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Nicole

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I loved the place, it is very beautiful and its staff was very friendly! I will definitely be back.
Stayed 1 night in Mar 2026
Verified review

6/10 Okay

Promee

Liked: Cleanliness, staff & service
Clean room, good public transport nearby with plenty of shops. So the location was perfect
Stayed 5 nights in Mar 2026
Verified review

10/10 Excellent

Cynthia Paola

Liked: Cleanliness, amenities, property conditions & facilities
Perfect place to stay if you’re in the city for a short trip!
Stayed 2 nights in Feb 2026
Verified review

10/10 Excellent

Megan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The room was clean, the floor was quiet. The part of town is perfect.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Priscilla

Liked: Cleanliness, staff & service, property conditions & facilities
I loved my stay here!
Stayed 1 night in Dec 2025
Verified review

10/10 Excellent

Daniel

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great!
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Yanxin

Liked: Cleanliness, amenities, property conditions & facilities
Great location and very cost effective
Stayed 1 night in Nov 2025
Verified review

10/10 Excellent

Cella

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Had a great time, staff was super nice and helpful. Room was clean, I saw cleaners cleaning the common spaces often as well. Only thing is if you're taller than 5"5 you might not fit in the bed very well!
Stayed 3 nights in Apr 2026
Verified review

10/10 Excellent

Marquis

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean room, locals shops near by. Subway is close.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Erica

Liked: Cleanliness, staff & service
Always amazing
Stayed 4 nights in Mar 2026
Verified review

8/10 Good

Izabela

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very small rooms with no ceilings or elevator, but a great deal in Manhattan overall. Clean and modern inside.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Erica

Liked: Cleanliness, staff & service, amenities
Amazing
Stayed 4 nights in Apr 2026
Verified review

10/10 Excellent

Viviana

Liked: Cleanliness, property conditions & facilities
I loved staying here December 2025 the front desk girls were the best and so kind ! Definitely recommend.small but clean and private space !
Stayed 2 nights in Dec 2025
Verified review

10/10 Excellent

Shelby

Liked: Cleanliness, amenities, property conditions & facilities
Perfect for a solo trip!
Stayed 2 nights in Jan 2026