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Assembly Leicester Square

3.5 star property

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Photo gallery for Assembly Leicester Square

Relax in a spacious room with a large bed, geometric-patterned shower, and a stylish chair.
Enjoy a drink at the bar, surrounded by city views.
Experience the city from a high-rise perspective with expansive views of the urban landscape.
Enjoy communal dining in a clean and contemporary space with cushioned seating and lush greenery.
Relax in the cozy corner seating area with a plush sofa and a round table.

Reviews

8.2 out of 10
Very good

Popular amenities

  • 24/7 front desk
  • Bar
  • Housekeeping
  • Air conditioning

Explore the area

View in a map
27 - 31 Charing Cross Road, London, England, WC2H 0LS
  • The British Museum
    ‪15 min walk‬
  • Big Ben
    ‪15 min walk‬
  • London Eye
    ‪17 min walk‬
  • London (LHR-Heathrow)
    ‪35 min drive‬

Room options

View all photos for Compact and Comfy Windowless Room

Cozy retreat with a large bed, wooden headboard, and a unique bunny-shaped chair.

Compact and Comfy Windowless Room

7.6 out of 10
Good
(41 reviews)
  • 10 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Modern Room, Spread Out and Settle In

Relax in a spacious room with a large bed, sofa, and comfortable seating area.

Modern Room, Spread Out and Settle In

7.4 out of 10
Good
(10 reviews)
  • 16 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed and 1 Twin Sofa Bed

View all photos for Cozy Comfort With a Little Extra Space

Contemporary hotel room with a large bed, wooden headboard, and a view of the outdoors through a large window.

Cozy Comfort With a Little Extra Space

8.2 out of 10
Very good
(161 reviews)
  • 13 sq m
  • Sleeps 2
  • 1 Double Bed

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About this property

Assembly Leicester Square

Hotel with a restaurant, near The British Museum
Along with a restaurant, this smoke-free hotel has a bar/lounge and a 24-hour front desk. WiFi in public areas is free.
Assembly Leicester Square offers 121 air-conditioned accommodations with hair dryers and complimentary toiletries. This London hotel provides complimentary wireless Internet access. Bathrooms include showers. Housekeeping is provided daily.
The sightseeing around Assembly Leicester Square gets high marks from our customers. During your stay, you're just a quick walk from Leicester Square. Enjoy features like free WiFi in public areas, plus a restaurant and a bar.
  • Free WiFi
  • Grab something to eat at the restaurant or stop for a drink at the bar/lounge
  • Buffet breakfast served daily for a fee
  • Services include luggage storage
  • Guests really like the accommodations for the cleanliness and comfy beds
  • 13 minutes by foot from The British Museum and a 2-minute drive from Big Ben
There's a restaurant on site. You can enjoy a drink at the bar/lounge. Public spaces have free WiFi.

This 3.5-star London hotel is smoke free.

For a fee, guests can enjoy buffet breakfast daily from 7:00 AM to 10:30 AM.
Assembly Leicester Square has a restaurant on site.

Languages

English, French, Spanish

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • No on-site parking available

Food and drink

  • Daily buffet breakfast available 7:00 AM to 10:30 AM for a fee: GBP 15 for adults and GBP 15 for children
  • A bar/lounge
  • A restaurant

Family friendly

  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Luggage storage

Guest services

  • Housekeeping (daily)

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Bathroom emergency pull cord
  • Grab bar near toilet
  • Lift
  • Low-height counter and sink
  • Wheelchair accessibility

More

  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided

Bathroom

  • Free toiletries
  • Hair dryer
  • Shower
  • Towels provided

More

  • Air conditioning
  • Heating
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Early check-in subject to availability
Early check-in is available for a fee
Contactless check-in available
Minimum check-in age: 18

Check-out

Check-out before 11 AM
Late check-out subject to availability
A late check-out fee will be charged

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

  • No pets allowed

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are not available.

Payment types at the property

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for buffet breakfast: approximately GBP 15 for adults and GBP 15 for children
  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit/debit cards; cash is not accepted
Front desk staff will greet guests on arrival at the property.
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with EU regulations about consumer rights, property booking services are not subject to the right of withdrawal.

Property is also known as

Assembly Hotel
Assembly London
Assembly Hotel London England

Assembly Leicester Square Reviews

Reviews

8.2

Very good

Rating 10 - Excellent. 753 out of 1727 reviews
Rating 8 - Good. 503 out of 1727 reviews
Rating 6 - Okay. 284 out of 1727 reviews
Rating 4 - Poor. 104 out of 1727 reviews
Rating 2 - Terrible. 83 out of 1727 reviews

8.6/10

Cleanliness

8.6/10

Staff & service

7.2/10

Amenities

8.0/10

Property conditions & facilities

8.2/10

Eco-friendliness

Reviews

10/10 Excellent

Nodlaig

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Convenient and clean, close to everything.
Stayed 3 nights in Aug 2025

6/10 Okay

Karen

Travelled with family
Liked: Cleanliness, staff & service
Convenient location and quiet. Room size is kind of tight for 2 people (even with the suite). No coffee machine or filtered water unfortunately or TV in room.
Stayed 2 nights in Apr 2025

6/10 Okay

Israa

The area is very good for tourists who are new to London. the washrooms were clean but I didn’t like how they only gave 1 product for both shampoo and shower gel.
Stayed 7 nights in Apr 2025

8/10 Good

Nick

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Good Central location

Absolutely brilliant location, the hotel is no frills but really friendly and easy to get to
Stayed 1 night in Feb 2025

10/10 Excellent

Martin

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in May 2025

8/10 Good

Betty

Would be better to have a closet and TV.
Stayed 4 nights in Apr 2025

6/10 Okay

Zelfa

Stayed 3 nights in Apr 2025

10/10 Excellent

yaron y

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 4 nights in Apr 2025

8/10 Good

Miranda

Stayed 1 night in May 2025

10/10 Excellent

juliano

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Stayed at Assembly Leicester Square for 2 nights last week and had a great experience. The location is perfect—right in the heart of everything. The rooms are small but clean and comfortable, which worked fine for a short stay. The rooftop bar/restaurant is definitely a highlight—amazing views and a great vibe. Would stay again!
Stayed 2 nights in Apr 2025

4/10 Poor

Shannon

Travelled with family
Disliked: Cleanliness, amenities, property conditions & facilities
Room was dirty, liquid stains on the walls, dirty shower curtain and marks on the carpet. No TV or kettle in rooms. Was given an accessible room although we didn’t request one, so sink was extremely small and difficult to use. Was not advised that breakfast would be more expensive if we chosen on the day rather than booking at check in. They attempted to charge a service fee for a buffet style breakfast. Good location but would not return to the hotel. Disappointing.
Stayed 1 night in Apr 2025

6/10 Okay

Lindsey

Business traveller
Liked: Cleanliness

Ok stay but great location.

The price paid didnt reflect ahat the room offered. This ia a budget hotel. Not a lot of space in the room, especially for 2 people. Only 2 wall hooks to hang things up. One plug socket wasnt working and the sink tap was faulty. Room was clean though and bed was comfy. Great location.
Stayed 1 night in Apr 2025

8/10 Good

Neil

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
No TV's or tea and coffee facilities, Room was clean and comfortable
Stayed 1 night in Apr 2025

8/10 Good

Elliott

Liked: Cleanliness, staff & service
It was all about LOCATION, LOCATION, LOCATION….My room was very small, no windows but clean.
Stayed 3 nights in Apr 2025

10/10 Excellent

Marie Noel

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities
We really enjoyed our stay at this hotel. The location is amazing. We felt really safe there. The restaurant is really good too.
Stayed 4 nights in Apr 2025

6/10 Okay

Min

Liked: Staff & service
Disliked: Property conditions & facilities
No desk and chairs
Stayed 10 nights in Apr 2025

8/10 Good

Simon

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great position, lovely breakfast with a great view
Stayed 1 night in Apr 2025

6/10 Okay

Alison

Disliked: Staff & service
Stayed 1 night in Apr 2025

6/10 Okay

carole

Liked: Cleanliness, staff & service
Staff is great. I wish the rooms had a desk and chair instead of a purple plastic rabbit.
Stayed 4 nights in Apr 2025

8/10 Good

Rhiannon

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great location and really clean comfortable rooms

Excellent central location. Rooms are small but clean and not bad size if you're just looking for somewhere to rest and sleep. I felt Breakfast was overpriced. Views from rooftop restaurant looked towards st Paul's cathedral and the London eye. Staff were friendly and helpful.
Stayed 1 night in Apr 2025

8/10 Good

John, Palm Bay

Travelled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
Very quiet in the heart of the theatre district. However, we did not realize that there were no windows, nor any TV. We also did not like that room service came in while we were out even though we had a "in" sign hanging on the door. Our second key card was in the receptacle on the wall, but they still came in, cleaned and took the key card leaving us with one key. Nothing nefarious, but we do not require regular cleaning, much less when we had the sign on the door.
Stayed 4 nights in Apr 2025

10/10 Excellent

Andrew

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Mar 2025

10/10 Excellent

Jean-Francois

Travelled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Superb location
Stayed 2 nights in Apr 2025

8/10 Good

Fabiola, Quincy

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Location, location, location. Just steps away from shops, restaurants, the Tube, and Trafalgar Sq. This was the perfect spot if you want to be in the heart of Central London. Rooms are small, and don't have a TV, but we were too busy enjoying the city to spend too much time in the room anyways. Room was clean and staff was very helpful. Best part of the hotel was their rooftop bar with 360° views of the city.
Stayed 1 night in Apr 2025

10/10 Excellent

Roy

Liked: Cleanliness, staff & service, property conditions & facilities
Great location and very helpful staff.
Stayed 3 nights in Apr 2025

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