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ibis Styles London Gloucester Road

3.0 star property

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Photo gallery for ibis Styles London Gloucester Road

Relax in this inviting seating area with plush bench and armchairs, perfect for unwinding or socializing.
Relax in a stylish seating area with two armchairs and a small table.
Relax on the deck surrounded by lush greenery and enjoy a meal at the metal table and chairs.
Relax in a spacious room with a large bed, desk, and window offering a view of the outdoor area.
Baked goods and fresh ingredients on display.

Popular amenities

  • Air conditioning
  • Breakfast available
  • Bar
  • 24/7 front desk
  • Housekeeping
  • Laundry

Explore the area

Map
110 Cromwell Rd, Kensington, London, England, SW7 4ES
  • Natural History Museum
    ‪9 min walk‬
  • Royal Albert Hall
    ‪12 min walk‬
  • Hyde Park
    ‪13 min walk‬
  • London (LHR-Heathrow)
    ‪26 min drive‬

Room options

View all photos for Room, 2 Single Beds (The Duet)

Room, 2 Single Beds (The Duet)

Room, 2 Single Beds (The Duet)

8.0 out of 10
Very good
(3 reviews)
  • 13 sq m
  • Sleeps 2
  • 2 Twin Beds

View all photos for Room, 1 Double Bed

1 bedroom, hypo-allergenic bedding, in-room safe, individually decorated

Room, 1 Double Bed

8.0 out of 10
Very good
(24 reviews)
  • 11 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Room, 1 Double Bed, Balcony

1 bedroom, hypo-allergenic bedding, in-room safe, individually decorated

Room, 1 Double Bed, Balcony

  • 12 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Room (The Works)

1 bedroom, hypo-allergenic bedding, in-room safe, individually decorated

Room (The Works)

  • 17 sq m
  • Sleeps 3
  • 1 Double Bed

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About this property

ibis Styles London Gloucester Road

Eco-certified guesthouse with a 24-hour front desk and a bar
This smoke-free guesthouse features a bar/lounge, a snack bar/deli, and coffee/tea in a common area. WiFi in public areas is free. Additionally, dry cleaning, a 24-hour front desk, and express check-in are onsite. Change of towels is available on request.
Ibis Styles London Gloucester Road offers 84 air-conditioned accommodations with safes and coffee/tea makers. Each accommodation is individually furnished and decorated. Flat-screen televisions come with cable channels.

Bathrooms include bathtubs or showers with rainfall showerheads, complimentary toiletries, and hair dryers. This London guesthouse provides complimentary wired and wireless Internet access. Hypo-allergenic bedding, irons/ironing boards, and change of towels can be requested. Housekeeping is provided daily.

Our customers tell us they can't get enough of the helpful staff at ibis Styles London Gloucester Road. During your stay, you're just a quick walk from Natural History Museum. You'll find features like free WiFi in public areas, plus a bar and breakfast (surcharge).
  • Free WiFi and wired Internet
  • Enjoy drinks at the bar/lounge
  • Buffet breakfast served daily for a fee
  • Amenities include a front-desk safe, an elevator, and coffee/tea in a common area
  • Within a 10-minute walk of Natural History Museum and Imperial College London
  • Pets welcome for a fee
There's a snack bar/deli on site. You can enjoy a drink at the bar/lounge. Public spaces have free WiFi and wired Internet. The eco-certified ibis Styles London Gloucester Road also features coffee/tea in a common area, dry cleaning/laundry services, and express check-in.

This 3-star London guesthouse is smoke free.

For a fee, guests can enjoy buffet breakfast on weekdays from 6:30 AM to 10:00 AM and on weekends from 7:00 AM to 11:00 AM.

Awards and affiliations

Eco-Certified Property
This property participates in Green Key (Foundation for Environmental Education), a program that measures the property's impact on one or more of the following: environment, community, cultural-heritage, the local economy.

Languages

English, French, Italian, Lithuanian, Portuguese, Russian, Spanish

Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transport

  • No on-site parking available
  • Onsite parking includes off-street options

Food and drink

  • Buffet breakfast available for a fee 6:30 AM to 10:00 AM on weekdays and 7:00 AM to 11:00 AM on weekends; GBP 13.50 per person
  • A bar/lounge
  • Coffee and tea in common areas
  • Snack bar/deli

Things to do

  • TV in common areas

Family friendly

  • Free cot
  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Dry cleaning/laundry service
  • Housekeeping (daily)

Accessibility

  • 4 steps to reach entrance
  • Lift (89 centimetre wide door)
  • Thin carpet in room

More

  • 5 floors
  • At least 80% lighting from LEDs
  • Biodegradable coffee stirrers available
  • Biodegradable drinking straws available
  • Comprehensive food waste policy
  • Comprehensive recycling policy
  • Humane treatment of captive wild animals
  • No plastic coffee stirrers
  • No plastic drinking straws
  • No plastic soft drink bottles
  • No plastic water bottles
  • Reusable cups
  • Reusable tableware
  • Smoke-free property
  • Vegan dining options
  • Vegetarian breakfast available
  • Vegetarian dining options

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Free cot
  • Hypo-allergenic bedding

Bathroom

  • Bathtub or shower
  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Rainfall showerhead
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • Champagne service
  • Coffee/tea maker
  • Electric kettle

More

  • Air conditioning
  • Bulk dispensers for toiletries
  • Cleaning products are eco-friendly
  • Eco-friendly toiletries
  • Individual decor
  • Individual furnishings
  • Iron/ironing board on request
  • LED lighting
  • Mobile key entry
  • Recycling
  • Safe
  • Soundproofed rooms
  • Water-efficient showers

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Early check-in subject to availability
Early check-in fee: GBP 35
Contactless check-in available
Express check-in available
Minimum check-in age: 18

Check-out

Check-out before noon
Contactless check-out available
Late check-out subject to availability
Late check-out fee: GBP 50
Express check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

  • Pets: GBP 15 per pet, per night
  • Service animals are exempt from fees

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are not available.
  • Free cribs (infant beds)!

Payment types at the property

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for buffet breakfast: approximately GBP 13.50 per person
  • Pet fee: GBP 15 per pet, per night
  • Service animals are exempt from fees
  • Early check-in fee: GBP 35 (subject to availability)
  • Late check-out fee: GBP 50 (subject to availability)

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
This property affirms that it follows the cleaning and disinfection practices of ALLSAFE (Accor Hotels)
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
Front desk staff will greet guests on arrival at the property.
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with EU regulations about consumer rights, property booking services are not subject to the right of withdrawal.

We should mention

  • This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly).

Property is also known as

ibis Styles London Gloucester Road Guesthouse
Best Western Cromwell House
Best Western Cromwell House London
ibis Styles Gloucester Road Guesthouse
ibis Styles Gloucester Road
Best Western The Cromwell Hotel London
Ibis Styles London Gloucester Road England
ibis Styles Gloucester Road Opening January 2018
ibis Styles London Gloucester Road (Opening January 2018)
Best Western The Cromwell
ibis Styles London Gloucester Road London
ibis Styles London Gloucester Road Guesthouse
ibis Styles London Gloucester Road Guesthouse London

ibis Styles London Gloucester Road Reviews

Reviews

7.4

Good

Rating 10 - Excellent. 214 out of 1002 reviews
Rating 8 - Good. 422 out of 1002 reviews
Rating 6 - Okay. 240 out of 1002 reviews
Rating 4 - Poor. 81 out of 1002 reviews
Rating 2 - Terrible. 45 out of 1002 reviews

8.0/10

Cleanliness

7.8/10

Staff & service

7.6/10

Amenities

7.2/10

Property conditions & facilities

8.2/10

Eco-friendliness

Reviews

10/10 Excellent

Artavazd, West Hollywood

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Apr 2025

8/10 Good

HOI MING ROSSETTI

Stayed 1 night in Apr 2025

6/10 Okay

HOI MING ROSSETTI

Travelled with family
Liked: Staff & service
The bathroom was not clean enough. I heard water running in the water pipes at midnight. Loction is great, just 2 mins away from metro link.
Stayed 1 night in Apr 2025

10/10 Excellent

Chung Wah

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Apr 2025

10/10 Excellent

Sylvain

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Très bien situé. À distance de marche de plusieurs musées. Près d’une station de métro.
Stayed 6 nights in Mar 2025

10/10 Excellent

Sam

Liked: Staff & service, property conditions & facilities
Stayed 1 night in Mar 2025

10/10 Excellent

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great hotel, perfect for our visit to the Royal Albert Hall
Stayed 1 night in Feb 2025

8/10 Good

Zaidoon

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Nov 2024

10/10 Excellent

catriona

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We loved the interiors (quirky) and the staff (very natural/friendly)
Stayed 1 night in Jan 2025

6/10 Okay

Houng

Travelled with partner
Liked: Staff & service
Rundown and room is very small.
Stayed 4 nights in Dec 2024

8/10 Good

Zenon

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Dec 2024

8/10 Good

Patrick

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Nov 2024

2/10 Terrible

Kathy

Liked: Cleanliness
Disliked: Staff & service, property conditions & facilities
There is no railing on the front entrance with steep steps and my mom took a tumble. None of the staff asked if she was okay. We asked her early check-in and we were denied. There are no hooks in the washroom so there's no place for us to put towels or clothes. The two light in the room to a long time to turn on so you've got was flickering a while.
Stayed 2 nights in Nov 2024

10/10 Excellent

kayzi

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Nice room very compact and bijou!

It was a nice place to stay as we had to visit French consulate nearby so very handy. Also opposite Gloucester Road tube station and Waitrose opposite side of road. Could leave our luggage there for the day which was really helpful. Decor theme was London Underground so had quirky carpet, fixings, pictures etc. Was in room 301 which was quiet and near to the lift.
Stayed 1 night in Nov 2024

8/10 Good

Jonathan

Liked: Cleanliness, amenities, property conditions & facilities
This is a good spot if you need a simple place to crash in London. It's a bit expensive given the tiny room size, but it was clean and convenient to the Tube. There is a Waitrose across the street and many dining options in short walking distance. It would be nice if the 20-somethings that are working the "desk" in the lobby were a bit friendlier.
Stayed 1 night in Oct 2024

8/10 Good

Mary

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Hotel is in great location near the tube stop and restaurant,food stores, hotel staff very friendly and helpful. Check in was easy had luggage room if you check in early , lobby very inviting to relax and enjoy!! The decor was fun !! Room was nice could use maybe a few hooks to hang coats. As room was small! Bed was very comfortable, shower nice. Sadly both lifts were broken so I had to climb 56 stairs to my room then another 17to the breakfast room. It wouldn’t be a problem if I didn’t have a bad back and can’t climb stairs. They got the very small lift fix after two days the other one still not in use. We where there for five days we did enjoy the hotel and staff was so very friendly and helpful. !!!
Stayed 5 nights in Sep 2024

8/10 Good

Kevin

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities
My 4th stay here. Great location on Piccadilly Line, with easy access to/from Heathrow. Small but tidy room; Excellent breakfast!
Stayed 3 nights in Jun 2024

10/10 Excellent

Cris

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very safe and quiet
Stayed 5 nights in Jun 2024

6/10 Okay

Heledd

Travelled with family
Liked: Amenities
.
Stayed 1 night in Jul 2024

6/10 Okay

Pauline

Liked: Cleanliness, staff & service

Small and ok for 1 night

Room was clean but very small. There was no television on the wall but there was a bracket where it once was. For a single night the room was ok but i would not have been happy to stay longer.
Stayed 1 night in Jul 2024

8/10 Good

Pui Shan

Travelled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
Staffs are very nice, excellent location- just opposite of underground, breakfast not too much choice and no hot food as well, room size not ideal, had few big windows but cannot open. Overall, have a quiet, safe and clean environment, I will happy to come back again.
Stayed 2 nights in May 2024

6/10 Okay

Alan

Travelled with family
Liked: Staff & service, property conditions & facilities
The hotel location is excellent. It is a converted old house and not as user friendly as a more modern hotel, The staff was excellent.
Stayed 2 nights in May 2024

10/10 Excellent

Silvia

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel location is excellent, just across subway station, markets, restaurants. 10 min walk to V&A museum. Coffee, tea and a cookie in the room. Hotel has elevator, friendly staff, water in the lobby. Good buffet breakfast, chorizo, ham, cereals, juices, milk, cheeses, fresh fruits, etc. I will definitely go back. 5 start property for me. :)
Stayed 4 nights in May 2024

10/10 Excellent

Caroline

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Liked the tube effect around the property
Stayed 1 night in Jun 2024

6/10 Okay

Moira

Stayed 2 nights in May 2024

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