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ibis Styles London Gloucester Road

3.0 star property

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Photo gallery for ibis Styles London Gloucester Road

Reception
Exterior
Bar (on property)
Exterior
Room, 1 Double Bed, Balcony | Balcony view

Reviews

8.0 out of 10
Very good

Popular amenities

  • Pet-friendly
  • Free Wi-Fi
  • Air-conditioning
  • Bar
  • Laundry room

Explore the area

View in a map
110 Cromwell Rd, Kensington, London, England, SW7 4ES
  • Place, Imperial College London
    ‪7 min walk‬
  • Place, Natural History Museum
    ‪9 min walk‬
  • Place, Hyde Park
    ‪13 min walk‬
  • Airport, London (LHR-Heathrow)
    ‪52 min drive‬

Room options

View all photos for Room, 2 Single Beds (The Duet)

Room, 2 Single Beds (The Duet)

Room, 2 Single Beds (The Duet)

8.6 out of 10
Excellent
(4 reviews)
  • 13 sq m
  • 1 bedroom
  • Sleeps 2
  • 2 Single Beds

View all photos for Room, 1 Double Bed

Hypo-allergenic bedding, in-room safe, individually decorated

Room, 1 Double Bed

8.0 out of 10
Very good
(26 reviews)
  • 11 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Room, 1 Double Bed, Balcony

Room, 1 Double Bed, Balcony

Room, 1 Double Bed, Balcony

7.6 out of 10
Good
(4 reviews)
  • 12 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Room (The Works)

Hypo-allergenic bedding, in-room safe, individually decorated

Room (The Works)

  • 17 sq m
  • Sleeps 3
  • 1 Double Bed

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About this property

ibis Styles London Gloucester Road

This smoke-free guesthouse features a bar/lounge, a snack bar/deli, and coffee/tea in a common area. WiFi in public areas is free. Additionally, dry cleaning, a 24-hour front desk, and express check-in are onsite. Change of towels is available on request.
Ibis Styles London Gloucester Road offers 84 air-conditioned accommodations with safes and coffee/tea makers. Each accommodation is individually furnished and decorated. Flat-screen televisions come with cable channels.

Bathrooms include bathtubs or showers with rainfall showerheads, complimentary toiletries, and hair dryers. This London guesthouse provides complimentary wired and wireless Internet access. Hypo-allergenic bedding, irons/ironing boards, and change of towels can be requested. Housekeeping is provided daily.

Our customers tell us they can't get enough of the helpful staff at ibis Styles London Gloucester Road. During your stay, you're just a quick walk from Imperial College London. You'll find features like free WiFi in public areas, plus a bar and breakfast (surcharge).
  • Free WiFi and wired Internet
  • Enjoy drinks at the bar/lounge
  • Buffet breakfast served daily for a fee
  • Amenities include a front-desk safe, an elevator, and coffee/tea in a common area
  • Within a 10-minute walk of Imperial College London and Natural History Museum
  • Pets welcome for a fee
There's a snack bar/deli on site. You can enjoy a drink at the bar/lounge. Public spaces have free WiFi and wired Internet. Ibis Styles London Gloucester Road also features coffee/tea in a common area, dry cleaning/laundry services, and express check-in.

This 3-star London guesthouse is smoke free.

For a fee, guests can enjoy buffet breakfast on weekdays from 6:30 AM to 10:00 AM and on weekends from 7:00 AM to 11:00 AM.

Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transport

  • No on-site parking available
  • Onsite parking includes off-street options

Food and drink

  • Buffet breakfast available for a fee 6:30 AM to 10:00 AM on weekdays and 7:00 AM to 11:00 AM on weekends; GBP 14 per person
  • A bar/lounge
  • Coffee and tea in common areas
  • Snack bar/deli

Things to do

  • TV in common areas

Family friendly

  • In-room cot
  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Dry cleaning/laundry service
  • Housekeeping (daily)

Accessibility

  • 4 steps to reach entrance
  • Lift (89 centimetre wide door)
  • Thin carpet in room

More

  • 5 floors
  • At least 80% lighting from LEDs
  • Biodegradable coffee stirrers available
  • Biodegradable drinking straws available
  • Comprehensive food waste policy
  • Comprehensive recycling policy
  • Humane treatment of captive wild animals
  • No plastic coffee stirrers
  • No plastic drinking straws
  • No plastic soft drink bottles
  • No plastic water bottles
  • Reusable cups
  • Reusable tableware
  • Smoke-free property
  • Vegan dining options
  • Vegetarian breakfast available
  • Vegetarian dining options

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Free cot
  • Hypo-allergenic bedding

Bathroom

  • Bathtub or shower
  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Rainfall showerhead
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • Champagne service
  • Coffee/tea maker
  • Electric kettle

More

  • Air conditioning
  • Bulk dispensers for toiletries
  • Cleaning products are eco-friendly
  • Eco-friendly toiletries
  • Individual decor
  • Individual furnishings
  • Iron/ironing board on request
  • LED lighting
  • Mobile key entry
  • Recycling
  • Safe
  • Soundproofed rooms
  • Water-efficient showers

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Early check-in subject to availability
Early check-in fee: GBP 35
Contactless check-in available
Express check-in available
Minimum check-in age: 18

Check-out

Check-out before noon
Contactless check-out available
Late check-out subject to availability
Late check-out fee: GBP 50
Express check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • Pets: GBP 15 per pet, per night
  • Service animals are exempt from fees

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are not available.
  • Free cribs (infant beds)!

Payment types at the property

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for buffet breakfast: approximately GBP 14.00 per person
  • Pet fee: GBP 15 per pet, per night
  • Service animals are exempt from fees
  • Early check-in fee: GBP 35 (subject to availability)
  • Late check-out fee: GBP 50 (subject to availability)

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
Safety features at this property include a fire extinguisher
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
This property affirms that it follows the cleaning and disinfection practices of ALLSAFE (Accor Hotels)
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
Front desk staff will greet guests on arrival at the property.
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with EU regulations about consumer rights, property booking services are not subject to the right of withdrawal.

We should mention

  • This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly).

Property is also known as

ibis Styles London Gloucester Road Guesthouse
Best Western Cromwell House
Best Western Cromwell House London
ibis Styles Gloucester Road Guesthouse
ibis Styles Gloucester Road
Best Western The Cromwell Hotel London
Ibis Styles London Gloucester Road England
ibis Styles Gloucester Road Opening January 2018
ibis Styles London Gloucester Road (Opening January 2018)
Best Western The Cromwell
ibis Styles London Gloucester Road London
ibis Styles London Gloucester Road Guesthouse
ibis Styles London Gloucester Road Guesthouse London

ibis Styles London Gloucester Road Reviews

Reviews

8.0

Very good

Rating 10 - Excellent. 143 out of 451 reviews
Rating 8 - Good. 194 out of 451 reviews
Rating 6 - Okay. 71 out of 451 reviews
Rating 4 - Poor. 28 out of 451 reviews
Rating 2 - Terrible. 15 out of 451 reviews

8.2/10

Cleanliness

8.6/10

Staff & service

7.8/10

Amenities

7.6/10

Property conditions & facilities

Reviews

8/10 Good

Ruth

Stayed 4 nights in Dec 2025

10/10 Excellent

Debbie

Liked: Cleanliness, amenities, property conditions & facilities
Stayed 1 night in Dec 2025

8/10 Good

Margaret

Clean and very comfortable bed. Friendly and helpful staff.
Stayed 1 night in Dec 2025

8/10 Good

Fiona

Travelled with group
Liked: Cleanliness, amenities, property conditions & facilities
Staff were excellent, very friendly & helpful. No issues with room just traffic noise was difficult for a lite sleeper, would request not to be over road next time.
Stayed 3 nights in Dec 2025

8/10 Good

David

Business traveller
Liked: Staff & service
Nice location very close to tube and supermarket. Nice check in very quick
Stayed 1 night in Nov 2025

10/10 Excellent

Catherine

Stayed 1 night in Oct 2025

6/10 Okay

Eric

Stayed 2 nights in Oct 2025

8/10 Good

Hanna

Travelled with group
Liked: Cleanliness, amenities, property conditions & facilities
Upgraded room on arrival 🙂
Stayed 1 night in Oct 2025

8/10 Good

Elizabeth

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Room was quite stuffy as it was below ground. The room was clean and well maintained.
Stayed 1 night in Oct 2025

6/10 Okay

Frederick

Liked: Staff & service
Stayed 3 nights in Oct 2025

10/10 Excellent

Anthony

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great hotel, steps away from the Gloucester Road underground station. Service was to notch. We left our bags there before check-in. The room was nicely sized, clean, comfortable and worth the price. I’d recommend this hotel and would stay there again.
Stayed 1 night in Oct 2025

10/10 Excellent

Susana Angeline

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I had an excellent stay at Ibis. The staff was friendly and accommodating, and the room was excellent. The area is walkable, with currency exchange and the tube right outside the door. It's a wonderful property, I definitely recommend a balcony room. Thank you!
Stayed 1 night in Sep 2025

10/10 Excellent

Fong

Liked: Cleanliness, staff & service, property conditions & facilities
Friendly staff. Good location, safe neighborhood.
Stayed 3 nights in Sep 2025

8/10 Good

Jorge

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location and perfect to walk
Stayed 1 night in Aug 2025

8/10 Good

Eman

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Aug 2025

8/10 Good

Zoe

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Family stay

The room was a very good size for a small family in a great location. The bed was quite hard so may not be comfortable for everyone. We made good use of the nespresso coffee machine. Quite a lot of traffic noise at night. Would've been great if there had a been a mini fridge in the room so we could keep milk for our little one.
Stayed 2 nights in Aug 2025

8/10 Good

Peter

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Mattress sank in the middle and lights on the balcony didn't work otherwise OK
Stayed 1 night in Aug 2025

6/10 Okay

YORK

Travelled with family
Liked: Cleanliness, staff & service
Stayed 5 nights in Jul 2025

2/10 Terrible

Brian

Travelled with family
Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort

Misleading listing and unhelpful staff

The hotel room was significantly smaller than what is advertised. I asked the front desk about it and they said they only have a couple rooms that size and most guests get smaller rooms than they advertise. There wasn't enough space to walk around the sides of the bed or open the bathroom door more than a foot. The shower and sink drains were slow and backed up quickly. I asked if maintenance could fix the drains and the front desk ignored the request. The hot and cold lines were also backwards.
Stayed 3 nights in Jul 2025

8/10 Good

Alison

Stayed 2 nights in Jun 2025

8/10 Good

Verified traveller

Travelled with group
Liked: Cleanliness, staff & service, room comfort
Nice hotel in a good location, breakfast was a little disappointing, no hot option or full English as we would’ve expected for the price
Stayed 2 nights in Jul 2025

8/10 Good

Amy

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jul 2025

6/10 Okay

Damien

Liked: Cleanliness, property conditions & facilities, room comfort

The little things that made it miserable

It was okay at best, arrived to a modern looking beautifully air conditioned reception, staff were friendly but didn’t give any info around breakfast times etc. Got to the room which was at 23degrees and air con set to lowest it could be, once we returned later in the night it had risen to 26degrees……… bathroom was clean and nice but had a drain smell to it, also shower had little water pressure. Balcony was nice addition although privacy screens both sides would have been nice. I noticed they tried charging my card in the middle of the night which confused me, turned out the receptionist at arrival charged the wrong amount, instead of apologising I was just told I had an outstanding charge to pay as if it was my fault! Also hotels.com booking said breakfast was included in the booking but when we arrived for breakfast we were told we hadn’t paid for it! All in all, the hotel was nice, modern and clean but too many little things let it down, I wouldn’t be rushing back to an ibis anytime soon.
Stayed 1 night in Jul 2025

10/10 Excellent

JOHN

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jun 2025

10/10 Excellent

Patricia, Brighton

Business traveller
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Super location and hotel is everything you need from comfy bed, great reception team and very clean.
Stayed 1 night in Jun 2025

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