You get what you pay for. The price was good by London standards and the neighborhood, right by the British Museum, is fine. But the hotel is shabby. My room had a dirty bathroom with a chipped, stained sink, no bathroom amenities except a nearly empty bottle of soap, one bath towel per person (no hand towels or washcloths), no drinking glass, no wastebasket or anything else. Hot water began flowing in the shower about 3-4 minutes after I turned it on.
One light bulb was burned out in the ceiling fixture and there was no lamp for the beaten-up desk (I had to move rooms to get a desk at all). A sagging bed, iron clothes rack directly over the head of one bed, spotty internet (front desk said the system is new and still being adjusted), tiny TV with no sign of a remote control, windows that stuck, flimsy door lock (I don't think a woman would be comfortable with that).
The people at the desk were kind. At my request, they got me a drinking glass (a glass champagne flute, of all things), more liquid soap, and a wastebasket. I imagine they could have rustled up a TV remote if I'd wanted it.
For a single person doing business on a budget in London I guess it's OK (assuming the internet improves). Anyone looking for real comfort, or on a pleasure trip where they'll spend any amount of time in the room, won't find much pleasure here.