A restaurant, a bar/lounge, and free self parking are available at this smoke-free inn. WiFi in public areas is free. Other amenities include a reception hall.
George Hotel offers 20 accommodations with complimentary toiletries and blackout drapes/curtains. Televisions come with digital channels.
Bathrooms include bathtubs or showers. Guests can surf the web using the complimentary wireless Internet access. Irons/ironing boards and hair dryers can be requested. Housekeeping is provided daily.
George Hotel's great location gets high marks from our customers. During your stay, you're just a quick walk from Black Swan Arts. You'll find features like free WiFi in public areas and free self parking, plus a restaurant. This property offers pet-friendly amenities like food and water bowls.
Free WiFi
Free self parking
Grab something to eat at the restaurant or stop for a drink at the bar/lounge
Guests have great things to say about the location and the helpful staff
10 minutes by car from Longleat Safari and Adventure Park and 12 minutes from Center Parcs Longleat Forest
Cats and dogs welcome for a fee (restrictions apply)
Pet-friendly amenities are available, including food and water bowls
There's a restaurant on site. You can enjoy a drink at the bar/lounge. Public spaces have free WiFi. Self parking is free.
This 4-star Frome inn is smoke free.
George Hotel has a restaurant serving breakfast, lunch, and dinner.
Property amenities
Internet
Available in all rooms: Free WiFi
Available in some public areas: Free WiFi
Parking and transport
Free secured, uncovered self parking on site
Limited on-site self parking
Food and drink
A bar/lounge
A restaurant
Conveniences
Limited-hour front desk
Guest services
Housekeeping (daily)
Accessibility
No lift
More
Reception hall
Smoking not allowed
Room amenities
Bedroom
Bedsheets provided
Blackout drapes
Bathroom
Bathtub or shower
Free toiletries
Hair dryer (on request)
Private bathroom
Towels provided
Entertainment
TV with digital channels
Food and drink
Electric kettle
More
Connecting rooms available
Desk
Heating
Iron/ironing board on request
Policies
Check-in
Check-in start time: 3:00 PM; Check-in end time: 10:30 PM
Late check-in subject to availability
Minimum check-in age: 18
Check-out
Check-out before 11:00 AM
Special check-in instructions
The front desk is open daily from 8 AM - 10 PM
Guests must contact the property in advance for check-in instructions; front desk staffed during limited hours
To make arrangements for check-in please contact the property at least 24 hours before arrival using the information on the booking confirmation
If you are planning to arrive after 9:00 PM please contact the property in advance using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools
Access methods
Front desk (limited hours)
Pets
Pets: GBP 10 per accommodation, per night
Only dogs and cats are allowed
Maximum 2 pets
Food and water bowls are available
Certain rooms only
You can request a pet-friendly room by reaching out to the property at the number on the booking confirmation
Service animals are exempt from fees
Children and extra beds
Children are welcome.
Rollaway/extra beds are not available.
Cribs (infant beds) are not available.
Payment types at the property
Important information
Optional extras
The fees and deposits listed below will be charged at the time of service, check-in, or check-out.
Pet fee: GBP 10 per accommodation, per night
Service animals are exempt from fees
This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.
You need to know
This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a fire extinguisher
The front desk at this property is open daily from 8 AM - 10 PM. To arrange for check-in, guests must contact the property at least 24 hours prior to arrival using the information on the booking confirmation. Guests arriving after 9:00 PM must make advance arrangements by contacting the property using the information on the booking confirmation. Guests must contact the property in advance for check-in information. Front desk staff will greet guests on arrival at the property.
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with EU regulations about consumer rights, property booking services are not subject to the right of withdrawal.
We should mention
Connecting/adjoining rooms are subject to availability and can be requested by contacting the property at the number on your booking confirmation.
Pets are welcome in specific rooms only, which can be requested by contacting the property directly at the number on your booking confirmation (please see the Fees section for related charges).
Property class
This establishment has received its official star rating from VisitEngland, the National Tourist Board for England.
Property is also known as
George Frome
George Hotel Frome
George Hotel Inn
George Hotel Frome
George Hotel Inn Frome
George Hotel Reviews
Reviews
8.6
Excellent
All reviews shown are from real guest experiences. Only travellers who have booked a stay with us can submit a review. We verify reviews according to our guidelines and publish all reviews, positive or negative.More informationOpens in a new window
Great stay and parking an added bonus. Staff great
Darren
Stayed 1 night in Apr 2026
Verified review
10/10 Excellent
Jason
4 May 2026
Liked: Cleanliness, staff & service, amenities
Great hotel. Lovely rooms with everything needed. Nice food in the restaurant and friendly staff throughout. Loved the parking option too. Would definitely stay again next month
Jason
Stayed 1 night in Apr 2026
Verified review
8/10 Good
Russell
1 Apr 2026
Liked: Cleanliness, staff & service, amenities
Great food
Russell
Stayed 1 night in Mar 2026
Verified review
10/10 Excellent
Teddy
21 Feb 2026
Liked: Cleanliness, staff & service, amenities
Great hotel, great location fabulous breakfast and everything around you need to be great
Parking is secure, but a little tight to gain access if you have an extra large car, the building is lovely very oldy worldy feel, staff are lovely friendly & helpful, food, good choice & breakfast was lovely, only complaint it could have all been hotter. but would stay here again.
Fantastic staff gave a warm welcome and great service throughout our stay. Parking was very convenient and secure although was a tight space.
Breakfast was excellent with a good choice.
Joanne
Stayed 1 night in Apr 2026
Verified review
10/10 Excellent
Rachel
28 Feb 2026
Liked: Cleanliness, staff & service, amenities
Great overnight stay, super comfy room, quiet even tho it’s right in the centre of the town. Great bar and food and fabulous breakfast.
An enjoyable stay in a clean and maintained room (renovations are underway in some public areas and some rooms having total renovation) Breakfast excellent and served quickly via friendly team, hotel busy but everything smoothly supplied. Good nights rest and useful the secure parking for a town centre location
Michael
Stayed 2 nights in Apr 2026
Verified review
10/10 Excellent
Mandy
2 May 2026
Liked: Staff & service, amenities
Very relaxing place to stay
Staff were particularly friendly and helpful
Huge bed in our room but definitely needs a mattress topper (room 27)
Room needs decorating and updating but think they have started on rooms
But still a nice place for our overnight stay
Parking was a bit of a squeeze, but was ok, staff and manager Wayne was very good and helpful, all the staff was happy, bar well stocked, tables all clean. A lovely atmosphere, food was nice and staff were very polite and helpful, room was lovely and clean comfortable beds and toiletries were a bonus, they were great.