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New Road Hotel

4.0 star property
VIP Access

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Warehouse X
Loft, Hot Tub | Terrace/patio
Serves breakfast, lunch and dinner
Yoga
Loft (Spa bath)

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Free Wi-Fi
  • Air-conditioning
  • Business services
  • Bar

Explore the area

View in a map
103-107 New Road, London, England, E1 1HJ
  • Place, East London Mosque
    ‪3 min walk‬
  • Place, Brick Lane
    ‪7 min walk‬
  • Place, Tower of London
    ‪14 min walk‬
  • Airport, London (LHR-Heathrow)
    ‪58 min drive‬
VIP Access
Curated for quality and service, VIP Access stays consistently receive our highest guest ratings.
  • Expect exceptional service
  • Extra savings and perks for BONUS+ members
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Room options

View all photos for Warehouse K

Warehouse K

Warehouse K

8.6 out of 10
Excellent
(26 reviews)
  • 14 sq m
  • Sleeps 3
  • 1 Double Bed

View all photos for Pocket Room

Pocket Room

Pocket Room

8.6 out of 10
Excellent
(12 reviews)
  • 13 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Warehouse X

Warehouse X

Warehouse X

9.0 out of 10
Wonderful
(6 reviews)
  • 15 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Loft, Terrace

Loft, Terrace

Loft, Terrace

  • 14 sq m
  • City view
  • Sleeps 2
  • 1 Double Bed

View all photos for Warehouse Family

Warehouse Family

Warehouse Family

  • 26 sq m
  • Sleeps 4
  • 1 Double Bed and 1 Large Single Bed

View all photos for Warehouse Twin

Warehouse Twin

Warehouse Twin

10.0 out of 10
Exceptional
(1 review)
  • 16 sq m
  • Sleeps 2
  • 2 Large Single Beds

View all photos for Loft (Spa bath)

Loft (Spa bath)

Loft (Spa bath)

  • 14 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Loft, Hot Tub

Loft, Hot Tub | Terrace/patio

Loft, Hot Tub

10.0 out of 10
Exceptional
(1 review)
  • 16 sq m
  • Sleeps 2
  • 1 Double Bed

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About this property

New Road Hotel

Family-friendly hotel with a 24-hour front desk and a coffee shop
A restaurant, a bar/lounge, and a snack bar/deli are available at this smoke-free hotel. WiFi in public areas is free. Other amenities include a coffee shop/cafe, coffee/tea in a common area, and conference space. Housekeeping is available on request.
New Road Hotel offers 80 air-conditioned accommodations with safes and hair dryers. 49-inch flat-screen televisions come with cable channels.

Guests can surf the web using the complimentary wireless Internet access. Additionally, rooms include complimentary toiletries and blackout drapes/curtains. Hypo-allergenic bedding, irons/ironing boards, and change of towels can be requested. Housekeeping is provided daily.

Our customers tell us they can't get enough of New Road Hotel's great location. During your stay, you're just a quick walk from Brick Lane. You'll find features like free WiFi in public areas, plus a restaurant and a bar.
  • Free WiFi
  • Enjoy British cuisine while dining at Mr White's Chophouse
  • Cooked-to-order breakfast served daily for a fee
  • Services include dry cleaning/laundry, a concierge, and tour or ticket assistance
  • Guests have great things to say about the clean accommodations and the helpful staff
  • Just a 4-minute walk from East London Mosque and 9 minutes by foot from Brick Lane
There's a restaurant on site, as well as a coffee shop/cafe and a snack bar/deli. You can enjoy a drink at the bar/lounge. Business amenities include 2 meeting rooms and coworking spaces.

WiFi is free in public spaces. Event space at this hotel measures 431 square feet (40 square meters) and includes conference space. A library, a vending machine, and an arcade/game room are also featured at the family-friendly New Road Hotel.

This 4-star London hotel is smoke free.

For a fee, guests can enjoy cooked-to-order breakfast on weekdays from 6:30 AM and 10:00 AM.
Mr White's Chophouse - This restaurant specializes in British cuisine and serves breakfast, brunch, lunch, and dinner. Guests can enjoy drinks at the bar. A children's menu is available. Happy hour is offered.
Onsite venue #2 - This bar specializes in British cuisine and serves breakfast, brunch, lunch, and dinner. A children's menu is available. Happy hour is offered. Open daily.
Cereal Grind Coffee Shop - This cocktail bar specializes in British cuisine and serves breakfast, brunch, lunch, and dinner. A children's menu is available. Happy hour is offered. Open daily.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • No on-site parking available

Food and drink

  • Cooked-to-order breakfast available for a fee 6:30 AM to 10:00 AM on weekdays and 7:00 AM to 11:00 AM on weekends; GBP 16.95 for adults and GBP 16.95 for children
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Coffee and tea in common areas
  • Snack bar/deli

Restaurants on site

  • Cereal Grind Coffee Shop
  • Mr White's Chophouse

Things to do

  • Arcade/game room
  • Bicycle storage
  • Billiards/pool table
  • Library
  • TV in common areas

Family friendly

  • Arcade/game room
  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Proposal/romance packages
  • Tour and ticket assistance

Business services

  • 2 meeting rooms
  • 431 square feet of conference space
  • Coworking space

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Bathroom emergency pull cord
  • Grab bar near toilet
  • Lift
  • Low-height counter and sink
  • Raised toilet seat
  • Stair-free path to entrance
  • Well-lit path to entrance
  • Wheelchair accessibility
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible lounge
  • Wheelchair-accessible path to lift
  • Wheelchair-accessible public bathroom
  • Wheelchair-accessible registration desk
  • Wheelchair-accessible restaurant

More

  • At least 80% lighting from LEDs
  • Banquet hall
  • Comprehensive food waste policy
  • Comprehensive recycling policy
  • Double-glazed windows
  • Eco-friendly cleaning products used
  • Locally-owned and organised tours and activities
  • Rooftop garden
  • Smoke-free property
  • Vegan dining options
  • Vegetarian breakfast available
  • Vegetarian dining options

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Hypo-allergenic bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Towels provided

Entertainment

  • 49-inch flat-screen TV with cable channels

Food and drink

  • Champagne service

More

  • Air conditioning
  • Bulk dispensers for toiletries
  • Connecting rooms available
  • Desk
  • Eco-friendly toiletries
  • Electrical adapters
  • Energy-saving switches in guestrooms
  • Iron/ironing board on request
  • Laptop workspace
  • LED lighting
  • Recycling
  • Safe
  • Soundproofed rooms
  • Water-efficient toilets

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Early check-in subject to availability
Early check-in is available for a fee
Contactless check-in available
Minimum check-in age: 18

Check-out

Check-out before 11 AM
Contactless check-out available
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email within 72 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • No pets allowed, but service animals are welcome

Children and extra beds

  • Children are welcome.
  • Kids stay free! One child 2 years old or younger stays free when using existing bedding.
  • Rollaway/extra beds are available for GBP 40.0 per night.

Payment types at the property

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for cooked-to-order breakfast: approximately GBP 16.95 for adults and GBP 16.95 for children
  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)
  • Rollaway bed fee: GBP 40.0 per night

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and mobile payments; cash is not accepted
Mobile payment options include: Google Pay and Apple Pay
Cashless transactions are available
This property uses eco-friendly cleaning products
Safety features at this property include a fire extinguisher, a smoke detector, a security system, a first aid kit, and window guards
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
Guests will receive an email 72 hours before arrival with check-in information. Front desk staff will greet guests on arrival at the property.
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with EU regulations about consumer rights, property booking services are not subject to the right of withdrawal.

We should mention

  • One child 2 years old or younger stays free in the same room as the parent or guardian when using existing bedding.
  • Connecting/adjoining rooms are subject to availability and can be requested by contacting the property at the number on your booking confirmation.
  • This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly).

Property is also known as

New Road Hotel London
New Road London
New Road Hotel Hotel
New Road Hotel London
New Road Hotel Hotel London

New Road Hotel Reviews

Reviews

8.6

Excellent

Rating 10 - Excellent. 523 out of 1002 reviews
Rating 8 - Good. 299 out of 1002 reviews
Rating 6 - Okay. 111 out of 1002 reviews
Rating 4 - Poor. 39 out of 1002 reviews
Rating 2 - Terrible. 30 out of 1002 reviews

9.2/10

Cleanliness

9.0/10

Staff & service

8.4/10

Amenities

8.8/10

Property conditions & facilities

8.4/10

Eco-friendliness

Reviews

10/10 Excellent

Alexandra

Travelled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We had a wonderful stay! The breakfast was good, the location is convenient for the tube and the hotel itself was clean and quiet. Definitely recommend!
Stayed 6 nights in Sep 2025

10/10 Excellent

Anna

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This was a beautiful and comfortable hotel. The bed was a dream, so soft. It’s very close to trendy shopping and dining. Our shower had a maintenance issue the first night and it was dealt with immediately by the very attentive staff.
Stayed 2 nights in Sep 2025

6/10 Okay

Liz

Liked: Cleanliness
Stayed 3 nights in Sep 2025

8/10 Good

Simon

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice hotel in busy area
Stayed 1 night in Sep 2025

10/10 Excellent

Andy

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Lovely hotel would go back

Lovely hotel, warm, cosy, clean and all you would expect. Staff were helpful, breakfast was fabulous and the drinks were not extortionate. Recommended
Stayed 2 nights in Sep 2025

8/10 Good

Brian

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Nice hotel ina. Cool area

The room was nice and clean, and really nice products (shampoo/shower gel) The shower was a wet room with the toilet as well, which made it a tad uncomfortable after having the shower, it didn’t drain away very quickly, as I found out in socks. The staff were super friendly and helpful and the location is great, awesome local market round the corner, which lots of various Asian food, which smelt unbelievable walking through, arguably, walking around the area was the safest I’ve felt in London, it wasn’t until we were on the tube, and across from the people attending the right wing march, that we fled uncomfortable. Go figure. Anyway I’d absolutely a stay here, the only gripe was the wet room, but there really isn’t much they can do about that :)
Stayed 1 night in Sep 2025

10/10 Excellent

Bassirou

Stayed 3 nights in Aug 2025

10/10 Excellent

Courtney

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Aug 2025

8/10 Good

Yaw

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 3 nights in Aug 2025

10/10 Excellent

Blair

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Loved it & especially the rooftop
Stayed 3 nights in Aug 2025

8/10 Good

Emily

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jul 2025

10/10 Excellent

Ahsan

Stayed 1 night in Jun 2025

8/10 Good

Gracie

Travelled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
Great location for staying in London for the night. Walkable to Brick Lane and Whitechapel station is only a 4 minute walk away so great for accessing London. Area is safe.
Stayed 1 night in Aug 2025

10/10 Excellent

Martin

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Wow what a beautiful boutique hotel. The bed was huge and very comfortable, had a great night sleep, the room had air conditioning so the temperature was always nice. Great wet room shower including all top quality body and shampoo/conditioner. The food, we had breakfast and dinner was spectacular, cooked perfectly. All the staff were excellent, professional, very friendly and helpful. The hotel including rooms and all areas is beautiful, all work, design and style are of a very high standard. We thoroughly enjoyed our stay and would highly recommend staying there. Thank you to all for making our stay so very enjoyable. Look forward to coming back. Access around London is very easy the hotel is about 5 min walk from Whitechapel station, there is a huge market outside the station.
Stayed 1 night in Aug 2025

4/10 Poor

Lee

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities
Hotel is ok £50 is instantly taken from your account on arrival. Unfortunately you are obviously not trusted. I am not sure why this is taken, with my work I stay in many hotels and it is only certain hotels in London who do this. No kettle in the room either, again it is a London thing. You need to venture out of your room to get a hot drink in a paper cup. If people steal things then the good customers should not be punished with £50 deposits and no kettles. I left yesterday and still have not received my £50 back, yet it was taken out of my account Instantly. The hotel is fine apart from the above
Stayed 3 nights in Aug 2025

6/10 Okay

Marta

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities
Very nice staff.
Stayed 3 nights in Aug 2025

8/10 Good

John, Crewe by Farndon

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Jul 2025

10/10 Excellent

Dorota

Travelled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
Very nice hotel close to Tower bridge (15-20 minutes walk) The rooms are nice, pretty new but small. We had a Warehouse k, and barely had enough space to put our suitcase. However, they are clean and modern, and was what we needed for our London visit. The breakfast is included and very good The staff is very friendly. The hotel is also walking distance from the metro, but it is not the nicest neighbourhood.
Stayed 5 nights in Jul 2025

6/10 Okay

Gary

Liked: Cleanliness, property conditions & facilities

The view killed it for me

We booked this trip as an anniversary experience we decided to go for the most expensive room which had on paper a beautiful little balcony, however on check in the room had an atrocious view from the balcony looking into a derelict building. I wouldn’t have minded if there was a price difference but there wasn’t. The room itself was very modern and arty, although the bed was a little hard. I find it difficult to criticise as the area is clearly being gentrified but I was really disappointed with what I got for nearly £300
Stayed 1 night in Aug 2025

8/10 Good

Denise

Travelled with family
Liked: Amenities
This hotel is a no frills hotel, ideal for a stopover. Lovely helpful staff. Rooms very clean, neat tidy and functional.
Stayed 1 night in Jul 2025

10/10 Excellent

Anna

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Lovely hotel with impeccable rooms

The staff were really friendly, the hotel room was clean and modern. There were no tea m/ coffee facilities in the room, but there was a communal area on 3 floor with a coffee machine. A bottle of water would be nice in the room, however.
Stayed 1 night in Jul 2025

10/10 Excellent

Callidora

Stayed 1 night in Jul 2025

8/10 Good

Randy

Travelled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
Hotel is beautiful in the neighborhood can be appear unsafe however it's a strong muslim community. The beds are loft style so you need to be aware of that for a single business traveler excellent and for two people excellent lots of power and good Internet connection. pretty great amenities library and work area to work plenty of power. excellent and courteous staff willing to do whatever they can to make you feel welcome and accommodated.
Stayed 2 nights in Jul 2025

10/10 Excellent

Marquitta

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel was fairly new, clean and modern. The food was delicious, I loved their mocktail menu. The staff was super friendly.
Stayed 3 nights in Jul 2025

10/10 Excellent

Megan

Stayed 3 nights in Jul 2025

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