New Road Hotel

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Where to?

Dates

September 2025

October 2025

Overview
Rooms
Location
Policies

Excellent

Popular amenities

Bar
Housekeeping
24/7 front desk
Air conditioning

Explore the area

103-107 New Road, London, England, E1 1HJ

Brick Lane
‪7 min walk‬
Tower of London
‪16 min walk‬
Tower Bridge
‪3 min drive‬
London (LHR-Heathrow)
‪44 min drive‬

Room options

Pocket Room

Excellent

13 sq m
Sleeps 2
1 Double Bed

Warehouse Twin

Exceptional

16 sq m
Sleeps 2
2 Large Twin Beds

Loft, Hot Tub

Exceptional

16 sq m
Sleeps 2
1 Double Bed

Loft (Spa bath)

14 sq m
Sleeps 2
1 Double Bed

Loft, Terrace

14 sq m
City view
Sleeps 2
1 Double Bed

Warehouse Family

26 sq m
Sleeps 4
1 Double Bed and 1 Large Twin Bed

Warehouse K

Excellent

14 sq m
Sleeps 3
1 Double Bed

Warehouse X

Wonderful

15 sq m
Sleeps 2
1 King Bed

Similar properties

Free WiFi
Air conditioning
Breakfast available
Laundry

includes taxes & fees

5 Oct - 6 Oct

About this property

New Road Hotel

Family-friendly hotel with a 24-hour front desk and a coffee shop

A restaurant, a bar/lounge, and a snack bar/deli are available at this smoke-free hotel. WiFi in public areas is free. Other amenities include a coffee shop/cafe, coffee/tea in a common area, and conference space. Housekeeping is available on request.

New Road Hotel offers 80 air-conditioned accommodations with safes and hair dryers. 49-inch flat-screen televisions come with cable channels.

Guests can surf the web using the complimentary wireless Internet access. Additionally, rooms include complimentary toiletries and blackout drapes/curtains. Hypo-allergenic bedding, irons/ironing boards, and change of towels can be requested. Housekeeping is provided daily.

Our customers tell us they can't get enough of New Road Hotel's great location. During your stay, you're just a quick walk from Brick Lane. You'll find features like free WiFi in public areas, plus a restaurant and a bar.

Free WiFi
Enjoy British cuisine while dining at Mr White's Chophouse
Cooked-to-order breakfast served daily for a fee
Services include dry cleaning/laundry, a concierge, and tour or ticket assistance
Guests have great things to say about the location and the helpful staff
Just a 4-minute walk from East London Mosque and 9 minutes by foot from Brick Lane

There's a restaurant on site, as well as a coffee shop/cafe and a snack bar/deli. You can enjoy a drink at the bar/lounge. Business amenities include 2 meeting rooms and coworking spaces.

WiFi is free in public spaces. Event space at this hotel measures 431 square feet (40 square meters) and includes conference space. A library, a vending machine, and an arcade/game room are also featured at the family-friendly New Road Hotel.

This 4-star London hotel is smoke free.

For a fee, guests can enjoy cooked-to-order breakfast on weekdays from 6:30 AM and 10:00 AM.

Mr White's Chophouse - This restaurant specializes in British cuisine and serves breakfast, brunch, lunch, and dinner. Guests can enjoy drinks at the bar. A children's menu is available. Happy hour is offered.

Bar - This bar specializes in British cuisine and serves breakfast, brunch, lunch, and dinner. A children's menu is available. Happy hour is offered. Open daily.

Cereal Grind Coffee Shop - This cocktail bar specializes in British cuisine and serves breakfast, brunch, lunch, and dinner. A children's menu is available. Happy hour is offered. Open daily.

Property amenities

Internet

Available in all rooms: Free WiFi
Available in some public areas: Free WiFi

Parking and transport

No on-site parking available

Food and drink

Cooked-to-order breakfast available for a fee 6:30 AM to 10:00 AM on weekdays and 7:00 AM to 11:00 AM on weekends; GBP 16.95 for adults and GBP 16.95 for children
A bar/lounge
A coffee shop/cafe
A restaurant
Coffee and tea in common areas
Snack bar/deli

Restaurants on site

Bar
Cereal Grind Coffee Shop
Mr White's Chophouse

Things to do

Arcade/game room
Bicycle storage
Billiards/pool table
Library
TV in common areas

Family friendly

Arcade/game room
Snack bar/deli
Soundproofed rooms

Conveniences

24-hour front desk
Luggage storage
Safe at front desk
Vending machine

Guest services

Change of bedsheets (on request)
Change of towels on request
Concierge services
Dry cleaning/laundry service
Housekeeping (daily)
Multilingual staff
Porter/bellhop
Proposal/romance packages
Tour and ticket assistance

Business services

2 meeting rooms
431 square feet of conference space
Coworking space

Accessibility

If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
Bathroom emergency pull cord
Grab bar near toilet
Lift
Low-height counter and sink
Raised toilet seat
Stair-free path to entrance
Well-lit path to entrance
Wheelchair accessibility
Wheelchair accessible (may have limitations)
Wheelchair-accessible concierge desk
Wheelchair-accessible lounge
Wheelchair-accessible path to lift
Wheelchair-accessible public bathroom
Wheelchair-accessible registration desk
Wheelchair-accessible restaurant

At least 80% lighting from LEDs
Banquet hall
Comprehensive food waste policy
Comprehensive recycling policy
Double-glazed windows
Eco-friendly cleaning products used
Locally-owned and organised tours and activities
Rooftop garden
Smoke-free property
Vegan dining options
Vegetarian breakfast available
Vegetarian dining options

Room amenities

Bedroom

Bedsheets provided
Blackout drapes
Hypo-allergenic bedding

Bathroom

Free toiletries
Hair dryer
Private bathroom
Towels provided

Entertainment

49-inch flat-screen TV with cable channels

Food and drink

Champagne service

Air conditioning
Bulk dispensers for toiletries
Connecting rooms available
Desk
Eco-friendly toiletries
Electrical adapters
Energy-saving switches in guestrooms
Iron/ironing board on request
Laptop workspace
LED lighting
Recycling
Safe
Soundproofed rooms
Water-efficient toilets

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime

Early check-in subject to availability

Early check-in is available for a fee

Contactless check-in available

Minimum check-in age: 18

Check-out

Check-out before 11 AM

Contactless check-out available

Late check-out subject to availability

A late check-out fee will be charged

Express check-out available

Special check-in instructions

Guests will receive an email within 72 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

No pets allowed, but service animals are welcome

Children and extra beds

Children are welcome.

Kids stay free! One child 2 years old or younger stays free when using existing bedding.

Rollaway/extra beds are available for GBP 40.0 per night.

Payment types at the property

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

Fee for cooked-to-order breakfast: approximately GBP 16.95 for adults and GBP 16.95 for children
Early check-in is available for a fee (subject to availability)
Late check-out is available for a fee (subject to availability)
Rollaway bed fee: GBP 40.0 per night

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession.

Extra-person charges may apply and vary depending on property policy

Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges

Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed

This property accepts credit cards, debit cards, and mobile payments; cash is not accepted

Mobile payment options include: Google Pay and Apple Pay

Cashless transactions are available

This property uses eco-friendly cleaning products

Safety features at this property include a fire extinguisher, a smoke detector, a security system, a first aid kit, and window guards

This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room

Guests will receive an email 72 hours before arrival with check-in information. Front desk staff will greet guests on arrival at the property.

If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with EU regulations about consumer rights, property booking services are not subject to the right of withdrawal.

We should mention

One child 2 years old or younger stays free in the same room as the parent or guardian when using existing bedding.
Connecting/adjoining rooms are subject to availability and can be requested by contacting the property at the number on your booking confirmation.
This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly).

Property is also known as

New Road Hotel London

New Road London

New Road Hotel Hotel

New Road Hotel London

New Road Hotel Hotel London

New Road Hotel Reviews

8.6

Excellent

9.2/10

Cleanliness

9.0/10

Staff & service

8.4/10

Amenities

8.8/10

Property conditions & facilities

8.4/10

Eco-friendliness

10/10 Excellent

Richard

Business traveller

27 Jun 2025

Liked: Cleanliness, property conditions & facilities, room comfort

8/10 Good

Jennifer

Travelled with partner

25 Jun 2025

Liked: Cleanliness, staff & service, amenities, property conditions & facilities

Rooms are small and do not have anywhere to really store tour clothes. All there had was 5 hangers and no drawers. The bathroom also had nowhere to put shampoo and orher shower necessities. However, the staff were fabulous, the AC worked great andnauper convenient to multiple underground lines

Stayed 5 nights in Jun 2025

8/10 Good

Niki

18 Jun 2025

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Good hotel well located

Stayed 1 night in Mar 2025

8/10 Good

Emma

16 Jun 2025

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Me and my husband stayed for 1-night in the hot tub room 402. The room is very small and basic but has everything you need. The hot tub on the roof was over lovely however, the best view is covered by a large grey panel. The hot tub didn’t all work, which I would have expected for the price we paid for the room for 1-night. Check-in was easy and the staff were very friendly and helpful. As a stay for one-night it was great but not for any longer.

Stayed 1 night in Jun 2025

6/10 Okay

Cecilia

Travelled with family

13 Jun 2025

Liked: Cleanliness

not sure why the toilet is in the shower but the water overflowed into the room...doesnt make sense.

Stayed 6 nights in Jun 2025

10/10 Excellent

John

11 Jun 2025

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

We are so glad we stayed at the New Road Hotel in Whitechapel. The hotel was conveniently located between two subway stations. Our terrace room was comfortable and clean. The area around the hotel is so interesting and we are glad we got to explore it.

Stayed 5 nights in Jun 2025

10/10 Excellent

pauline

11 Jun 2025

Stayed 1 night in Jun 2025

8/10 Good

Gorete

8 Jun 2025

Liked: Cleanliness, staff & service, amenities, property conditions & facilities

Enjoyed the stay and the staff were great.

Stayed 2 nights in Jun 2025

10/10 Excellent

Lela

7 Jun 2025

Liked: Cleanliness, property conditions & facilities, room comfort

It was a great stay. Definitely will book again

Stayed 1 night in Jun 2025

6/10 Okay

James

Travelled with partner

7 Jun 2025

Liked: Cleanliness

Disliked: Staff & service

Great fit out, although some issues with the bathroom setup. The staff while sort of friendly need a lot more training in the basics of hospitality, the breakfast offering needs work. The location in Whitechapel for those not familiar with it is an interesting area that is quite stark when you arrive at Whitechapel station. The amenities in Whitechapel especially the supermarkets leave a lot to be desired, but a short distance away about 1km is Shoreditch/Algate which has some of London best up and coming restaurants.

Stayed 4 nights in May 2025

10/10 Excellent

Richard

Business traveller

6 Jun 2025

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great value, super engaging staff. Highly recommended.

Stayed 3 nights in Jun 2025

6/10 Okay

Verified traveller

1 Jun 2025

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Nice room but very noisy

Room was great, staff friendly but it was very loud at night. I chose the room as it said it was soundproofed but the window is not soundproofed so we didn’t sleep well because of the noises of traffic, sirens and people outside.

Stayed 1 night in May 2025

10/10 Excellent

Jane

Travelled with family

31 May 2025

Liked: Cleanliness, amenities, property conditions & facilities

Modern, quirky hotel well connected with tube station a short walk away.

Stayed 2 nights in May 2025

8/10 Good

Richard

Business traveller

29 May 2025

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

It's a good experience overall. The staff are excellent, the location is great, the rooms are well designed and the integral shower and facilities are very modern and efficient. On the downside the bedrooms are two warm and there are no tea/coffee making facilities altho there are free coffee and tea machines on each floor. The in house restaurant is ok altho I find the menu too limited and most options very expensive as are the drinks at the bar. The room cost are very variable and most weeks it is too costly for me to stay on my limited budget so I opt for a Travelodge instead. Overall tho well deserving of 4+ stars.

Stayed 2 nights in May 2025

8/10 Good

Nigel

27 May 2025

Liked: Cleanliness, property conditions & facilities, room comfort

The New Road is a great little hotel in a good location, about a 5 minute walk from Whitechapel tube station, which connects to the Elizabeth Line. The area itself is a rich multicultural part of the city with many different types of restaurants, including Ethiopian, Persian and Bangladeshi. It's also only a short walk (20 mins) to Spitalfields market and Brick Lane, where you can get an evening wider range of food. The room I stayed in, a Warehouse K, was small, but clean and very comfy. The air con was great and the windows opened too. The room facing the back was quiet and we slept well. The bar was good, and the two for £15 on cocktails was a good deal. We didn't eat there so can't comment on food. The downsides are the room amenities. There are 3 hangers for clothes and that's all. There are no shelves or drawers, so we lived out of our suitcases for two days. There's no kettle, and the free tea and coffee available on each floor in a games room or Library area is pretty awful stuff from a machine. Finally, the staff. While they work hard, they're just not that friendly and welcoming. I felt like I was an inconvenience on more than one occasion! That said, this wouldn't deter me as the positives, especially if the hotel is at a good price, far outweigh the negatives.

Stayed 2 nights in May 2025

6/10 Okay

John

27 May 2025

Stayed 2 nights in May 2025

10/10 Excellent

Verified traveller

Business traveller

27 May 2025

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Stayed 1 night in May 2025

8/10 Good

Julie, Montreal

22 May 2025

Liked: Cleanliness, amenities, property conditions & facilities

Stayed 5 nights in May 2025

10/10 Excellent

Matt

19 May 2025

Stayed 1 night in May 2025

8/10 Good

Verified traveller

16 May 2025

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Shame about the staff!

Modern, comfortable and clean. Staff training needed especially on reception. Hardly warm and attentive. When delivery man is more important than client checking in, you know you have a problem. Interaction was indifferent. Restaurant served hot tasty food but spoiled by overly loud waiting staff jabbering on about their social lives.

Stayed 1 night in May 2025

10/10 Excellent

Afia

9 May 2025

Stayed 1 night in May 2025

10/10 Excellent

Hannah L

Business traveller

9 May 2025

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

A new favorite of mine

I don't usually stay in the Whitechapel area but I thought I'd give it a try. I love the modern feel and yet staying true to the roots of the former textile factory. Great staff and service. Love the Yoga rooftop facility - plus each floor has coffee machines. I'll definitely stay again.

Stayed 1 night in May 2025

10/10 Excellent

Mary, Tucson

Travelled with partner, Travelled with group

8 May 2025

Liked: Cleanliness, staff & service, amenities, property conditions & facilities

What I’ve liked most are the kind, helpful staff. Our roomis clean & comfortable. Breakfast was good.

Stayed 1 night in May 2025

10/10 Excellent

melanie

8 May 2025

Liked: Cleanliness, staff & service, amenities, property conditions & facilities

Nice boutique hotel in vibrant local neighborhood. I would definitely stay here again

Stayed 1 night in May 2025

6/10 Okay

Verified traveller

Travelled with group

7 May 2025

Liked: Cleanliness, staff & service

Ok if you don’t mind constant noise

The hotel itself was lovely, as were the staff however the rooms are extremely poorly sound insulated from not only other rooms but the outside too. It was noisy… Constantly. All day, all night. And a road cleaner comes at 1am every day and it sounds like you’re going to be abducted by aliens.

Stayed 4 nights in May 2025